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Rui Li

Associate Principal at Graduate Entrepreneur Fund

Amsterdam, North Holland

Overview 

Rui Li is an experienced investor in early-stage startups, with a background in consulting at McKinsey and an MBA from INSEAD. Notable career highlights include serving on advisory boards for companies like Bringly and Bikemap, and currently working as an Investment Manager at Ponooc, focusing on sectors like Logistics and TransportationTech.

Work Experience 

  • Associate Principal

    2024 - Current

    €50M venture capital seed fund, investing €500k - €2M in technology driven companies with founders who studied at the universities of Delft or Rotterdam. We focus on Climate Tech, Deeptech, HealthTech and software/AI

  • Advisory Board Member

    2023 - 2024

  • Advisory Board Member

    2022 - 2024

  • Board Observer

    2022 - 2024

  • Board Of Directors Member

    2021 - 2024

  • Investment Manager

    2020 - 2024

  • Consultant

    2018 - 2020

    Advised C-level executives and senior management of multinationals in various industries (telecom, high-tech, groceries, banking, multimedia, oil & gas), across multiple topics (incl. strategy, merger management, pricing, supply chain, operating model design, advanced analytics), in various European countries and North-America.

McKinsey Growth Tech serves leading growth stage tech players, venture capital, and growth private equity

  • Head of Operations

    2016 - 2017

    Managed operations, operational improvements and setup of new operations of a fast growing international startup in the bicycle market.

  • Consultant

    2014 - 2016

McKinsey Growth Tech serves leading growth stage tech players, venture capital, and growth private equity

  • DJ

    2007 - 2014

    DJ - occasionally with live instruments, for 500 - 3000 people

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