Russell Cook

Co-Founder / President

2018 - Current

FitOn is the world's largest health & wellness platform for preventative care helping consumers, employees, and health plan members achieve their health & wellness goals. We’re leveraging the ubiquity of the smartphone to provide every single person with a wellness coach in their pocket and an addictive, social app experience they just can’t find anywhere else. • Top 25 in Health & Fitness in the App Store / Google Play • 15M+ members, 1.5+ Billion workout minutes • Actives Users: 3X Peloton Digital, 5X iFit, 11x Beachbody Join us on our mission to empower 100M+ people worldwide with the freedom to be fit!

Limited Partner

2022

Founder / President

2015 - 2018

AllTrails is the leading digital network focused exclusively on outdoor enthusiasts, providing 30+ million members with the information and tools to rediscover the outdoors. Sold to Spectrum Equity in Sep 2018.

Founder / CEO

2010 - 2015

Seed Investor / SVP Operations

2015 - 2018

Postmates revolutionized local commerce by enabling anyone to get any product delivered in under an hour. As SVP, I led teams across operations, growth and business development while scaling the business from 300 to 2,000+ employees, raising $100M+ in growth capital and helping grow GMV to over $1B+ annually. Acquired by Uber for $4.4B in Dec 2020.

Growth

2007 - 2009

After RVS Ventures acquired beRecruited, transitioned to running growth focused mainly on user acquisition and business development resulting in a 400% increase in registered users which allowed us to turn the corner to profitability in under 18 months. Sold to Raine Group.

CTO

2002 - 2007

Built and grew the company from a couple hundred swimmers into the #1 college recruiting platform with millions of athletes and 25,000+ college coaches across 18 men's & women's sports.

Technical Product Manager

2004 - 2006

Broad experience in various roles within the security products business including product planning, product management, outbound marketing, speech writing, business strategy & brand development.

Owner

1998 - 2002