RF

Russell Findlay

Limited Partner at Antler

New York, New York

Overview

Work Experience

  • Operating Partner (GTM, Marketing and Digital Transformation)

    2021 - Current

    H.I.G. Capital is a leading global alternative investment firm with over $62 billion of equity capital under management, with a focus on the mid cap segment of the market. The H.I.G. family of funds includes private equity, growth equity, real estate, debt/credit, lending and biohealth. I focus on marketing due diligence, value creation, Board advisory and portfolio company operations and am responsible for increasing and effectiveness and efficiency of the sales & marketing functions and to the senior leaderships operations at our portfolio companies. Developed Middle Market Sales, Marketing and GTM playbook. Over 25 cases and 50 due diligences completed.

  • Board Advisor & Limited Partner

    2020

    Limited Partner and coach to founders and startups backed by Antler - an early-stage venture capital firm. With offices across six continents, Antler is enabling founders and investing in the top 1% of more than 50,000 entrepreneurs and ideas evaluated every year.

  • Board Advisor, Limited Partner & Investment Committee Member

    2021

    Limited Partner, portco advisor and a member of the Investment Committee at Propellant Ventures, a Venture Capital firm focusing on Midwest B2B startups and early stage growth companies.

  • Board Advisor & Limited Partner

    2021

    Bringing together carriers, brokers, startups, & investors to accelerate the digital transformation of the Insurance industry

  • Global Chief Marketing Officer, CMO of Direct Asia (subsidiary) and Hiscox Partner

    2020 - 2021

    Hiscox is a $5B, FTSE 100, international Fintech insurance carrier. Promoted by CEO to lead global marketing, advertising, creative, insights and media. Oversee a 130+ person global marketing team and dozens of agency partners to drive the Hiscox brand worldwide and drive DTC business through performance marketing and sales conversion. Also, CMO of Direct Asia, a leading insurer in APAC. Chair of Hiscox Connect, a UK registered brand, trademark and property rights management company.

  • EVP, Chief Marketing Officer, Hiscox Partner and President of the Hiscox Foundation USA

    2013 - 2020

    Lead all marketing, advertising, media and PR for the North American division of a $4 Billion FinTech insurance carrier. Oversaw a 30+person marketing team and several agency partners to drive the Hiscox brand through four distribution channels (two B2B and two B2C). Responsibility to drive top-line revenue in a direct to consumer online retail channel growing 40%/year. This role runs digital and performance marketing, SEM, SEO, Mobile, conversion rate optimization, content strategy, customer acquisition, corporate communications, PR, brand strategy, advertising and media, social media, partnership marketing and events. President of the Hiscox Foundation USA, a 501-c3 corporate non-profit foundation. Designed and implemented a new grant making strategy, investment strategy and funding strategy.

  • SVP Marketing / GM of Licensed Product brands

    2012 - 2013

    Led all aspects of brand marketing of the $2.8B brand across 1,600 locations. General Manager and P&L owner for $36M licensed product division. Implemented a cost neutral media strategy which increased reach and frequency by 15%. Implemented a new-to-the-company loyalty program.

  • EVP, Chief Marketing Officer

    2011 - 2012

    Recruited by and reported to the Commissioner as first CMO in League history. Led marketing function for MLS and SUM, the soccer property rights management arm of MLS a Private Equity backed entity. Executive Committee member. Created the function strategy, org structure and consumer go-to-market operating plan. Reframed market opportunity size by 140% resulting in revaluation of franchise market pricing strategy. Led media pack negotiations and integrated, cross channel / cross sell promotional programming with networks.

  • SVP/GM Sales & Marketing

    2009 - 2010

    Town Sports (NASDAQ: CLUB) is an international health club operator. Recruited by CEO and COO to drive topline revenue, re-ignite growth, reinvigorate the brand, reduce the significant sales team turnover and modernize the marketing function. Member of the Executive Committee. Led a 400 person sales team and a 25 person marketing dept.

  • Vice President, Marketing

    2000 - 2009

    Various marketing roles of increasing responsibility and scope. Notable assignments: Sobe: Launched new Brand, Sierra Mist: National Launch of new Trademark for PepsiCo. Scaled to $1B in 12 months, VP FIeld Marketing, North America, Launched Pepsi Max, Pepsi brands first significant new brand launch in 40 years

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