Russell Smith

Director of Marketing

2023 - Current

Angel Investor

2019

Investor in 50+ early stage startups including Qatalog, LayerZero, AnchorZero, Oasis, Packfleet, Honest Mobile, Payable, Practice, Ember, Generation Home, Metastreet, Context & Portal Games

Atomico Angel Programme - Investor

2022

Investments include in Incredible, Hypermile, Kepler, Finiliar, BoomFi, CTRL, Evidenced, Bleap Finance and Round.

Growth Advisor

2022

Supporter

2020

Growth Advisor

2018 - 2022

VP User Acquisition

2021 - 2021

Responsible for customer acquisition. Led Performance Marketing and Referrals, driving 40% of new users. Launched Bitcoin rewards credit card, achieving waitlist (100k+) and acquisition targets, using performance marketing, OOH and OTT TV.

Director of Marketing

2020 - 2021

Led Performance Marketing, Product Marketing and Content teams. Delivered key projects which freed up £30m in regulatory capital and drove £15m in incremental revenue. Part of the Product Leadership team, setting and reviewing strategy and execution across multiple products including Business and Premium.

Associate Director of Performance Marketing

2020 - 2020

Led positioning and launch of Monzo Business acquiring 50,000+ SMBs in 6 months.

Head of Performance Marketing

2019 - 2020

Built Performance Marketing team. Acquired 2.1m customers in 2019, becoming fastest growing bank in UK history. Worked with BI team to deliver gold standard measurement of Facebook, TV (MMM), product marketing. Ran first UAC incrementality test in EMEA.

Head of Paid Social

2017 - 2019

Early marketing team. Built team of 10, acquiring 20% of users, running the channel sustainably within payback targets. Built inhouse analyst team, including advanced reporting, predictive modeling, and attribution integrated with BI. Experimental measurement work shortlisted for 2016 IAB Europe Research Awards across 3 categories.

Performance Marketing Manager (Paid Social)

2014 - 2017

Senior Account Manager Social Media

2013 - 2014

Managed key accounts, including Hotels.com, PaddyPower, Betfair, Sky Bet, IG, House of Fraser. Set global best practice & training. Supported sales org and managed relationships with key partners. Worked with Product teams on usability, functionality and roadmap.

Account Manager Social Media

2012 - 2013