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RS
Russell Smith
Director of Marketing at Sunsave
London, England
Overview
Russell Smith is the Director of Marketing at Sunsave and an Angel Investor based in London, England. With a background in digital marketing and strategic partnerships, he has held key roles at companies like Monzo Bank and TransferWise, while also investing in startups such as Incredible and Rise.
Highlights of his career include leading user acquisition efforts as VP at BlockFi and overseeing performance marketing at Monzo Bank, along with making strategic investments in companies like Practice and Qatalog.
Work Experience
Director of Marketing
2023 - Current
Angel Investor
2019
Investor in 50+ early stage startups including Qatalog, LayerZero, AnchorZero, Oasis, Packfleet, Honest Mobile, Payable, Practice, Ember, Generation Home, Metastreet, Context & Portal Games
Atomico Angel Programme - Investor
2022
Investments include in Incredible, Hypermile, Kepler, Finiliar, BoomFi, CTRL, Evidenced, Bleap Finance and Round.
Growth Advisor
2022
Supporter
2020
Growth Advisor
2018 - 2022
VP User Acquisition
2021 - 2021
Responsible for customer acquisition. Led Performance Marketing and Referrals, driving 40% of new users. Launched Bitcoin rewards credit card, achieving waitlist (100k+) and acquisition targets, using performance marketing, OOH and OTT TV.
BlockFi develops a blockchain-driven wealth management platform for crypto investors.
Raised $1,406,200,000.00 from FTX US Derivatives.
Director of Marketing
2020 - 2021
Led Performance Marketing, Product Marketing and Content teams. Delivered key projects which freed up £30m in regulatory capital and drove £15m in incremental revenue. Part of the Product Leadership team, setting and reviewing strategy and execution across multiple products including Business and Premium.
Associate Director of Performance Marketing
2020 - 2020
Led positioning and launch of Monzo Business acquiring 50,000+ SMBs in 6 months.
Head of Performance Marketing
2019 - 2020
Built Performance Marketing team. Acquired 2.1m customers in 2019, becoming fastest growing bank in UK history. Worked with BI team to deliver gold standard measurement of Facebook, TV (MMM), product marketing. Ran first UAC incrementality test in EMEA.
Head of Paid Social
2017 - 2019
Early marketing team. Built team of 10, acquiring 20% of users, running the channel sustainably within payback targets. Built inhouse analyst team, including advanced reporting, predictive modeling, and attribution integrated with BI. Experimental measurement work shortlisted for 2016 IAB Europe Research Awards across 3 categories.
Performance Marketing Manager (Paid Social)
2014 - 2017
Senior Account Manager Social Media
2013 - 2014
Managed key accounts, including Hotels.com, PaddyPower, Betfair, Sky Bet, IG, House of Fraser. Set global best practice & training. Supported sales org and managed relationships with key partners. Worked with Product teams on usability, functionality and roadmap.
Account Manager Social Media
2012 - 2013
Adobe Fund for Design,a $10m fund that supports emerging companies to build products and services
Education
Investments
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