RC

Ryan Charles

Owner & Principal at Ryan Charles Consulting

Oceanside, California

Overview

Work Experience

  • Owner & Principal

    2023 - Current

    Now taking on clients for a limited time. I help businesses of $5m - $50m build and execute growth models to make the jump to the next level. Develop a plan to grow and scale your SaaS,e-commerce or marketplace business rapidly. https://ryancharles.org/

  • Venture Partner

    2021

    This is not your typical startup fund. Begin or expand your angel career and become a Venture Partner.

  • VP, Corporate Development

    2023 - 2024

    Developed fundraising strategy. Helped shape messaging strategy. Created pitch decks. Sourced and managed CRM of investors and strategics. Architected and helped negotiate potential deal structures.

  • Dad on Sabbatical aka "Sadadtical"

    2023 - 2023

  • Advisory Board Member

    2021 - 2023

    Thinking about building an ADU on your property? Maxable is your marketplace for all services tailored to an ADU project. Maxable connects you to the education, tools, and service providers needed to maximize your property through building an accessory dwelling unit (aka "granny flat" "tiny house" "money maker"). https://maxablespace.com/

  • General Manager, Managed Moving Services (Sr. Director, NASDAQ: PRCH)

    2020 - 2022

    I led the Managed Moving Services business unit for the Porch Group. - Integrated 4 M&As ranging from $2m with 5 employees to $15m with 25 employees to build a new division under me as General Manager - $50m+ rev P&L responsibility - Led Ops, Sales, Marketing & Product teams with 150+ team members total We're a team of 3 amazing, distinguished moving industry brands coalescing into the new, comprehensive solution for local and long distance movers across the U.S.

  • Director, Growth & Demand (Moving division)

    2019 - 2021

    Post-acquisition of HireAHelper, I stayed on with Porch/HireAHelper and led growth for the moving vertical as a part of the Porch marketplace.

  • Head of Growth, Product (acquired 2018!)

    2013 - 2021

    Led growth across all channels (Paid/SEM, SEO/content marketing, Partner/Biz Dev, PR, etc.) on a bootstrapped budget from $1m GMV to $20m GMV to an eventual successful exit. Involved in every major decision of HireAHelper's construction since joining. Conceived, initiated and executed some of our most consequential company-wide initiatives. Led consumer product marketing and consumer experience constantly balancing SEO and CRO in order to build in demand gen to our product. Owned the growth budget and strategy. Built scaling growth models and forecasts from scratch for internal use and fundraising / acquisitions. Unit economics focused (LTV to CAC to Contribution Margin). Built synergy models for M&A targets. Started with a team of 1 and built to a team of 12 in-house plus dozens of contractors. Pulled resources and influenced cross-departmentally when necessary---e.g. when demand and marketing couldn't move forward without brand and product improvement, I built a mini-product team of designers and product managers within our team. Led a complete rebrand and revamp of our site. (Secretly, my heart and my passion belongs to content marketing.)

  • Director of Business Development

    2010 - 2018

    I parachuted into trade shows with my Who's Who list of targets and infiltrated the industry. I was "in-the-neighborhood" when I wasn't more times than I can count. I let them win at golf...and bowling. I learned their favorite sports teams, family vacation spots and preferred poison. I reverse engineered their profit per unit so I knew how much of an impact our service could make on their business. I learned the incumbent's weaknesses, but never mentioned them directly. I made pitch decks that let them dream and take over the meeting. I drove development internally across product, ops and marketing to build what they needed. In short, I'm a professional stalker who genuinely cares about making a positive impact in your personal and professional life, your bottom line and your customers' experience. Partners and affiliates include: PODS Budget Truck 1-800-PACK-RAT StorageFront.com SpareFoot.com Movers.com Team World Wide ...and many more...

  • General Manager, HireAHelper Corporate Relocation

    2012 - 2014

    I launched a subsidiary to bring HireAHelper into another segment of our industry. Brought our product to market, navigated legal and compliance, worked with existing partners and led operations team and development resources to execute our new program resulting in $1mil+ in new business in its first 12 weeks.

  • Operations Manager

    2006 - 2010

     Managed employees, resources & line balances daily for the largest industrial laundry facility in the world  Increased throughput by 51% through WIP reduction, machine optimization, and implementation of new SOPs  Reduced WIP by 77% through implementation of JIT processing  Created & implemented first ever plant production schedule & production targets for all departments  Optimized plant scheduling using best fit models and value stream mapping  Conceived & developed facility dashboard & inter-shift plant status debrief communication tool  Implemented materials, documentation & trainings for facility’s Blood Borne Pathogens Exposure Control plan  Achieved 100% OSHA compliance for facility’s BBP program  Implemented facility’s first HACCP program for large food processing customers  Forecasted customer demand. Shifted process decisions from reactive to proactive  Simulated plant operations. Created simulation tool to help facilitate accurate decision making  Reduced shuttle fleet by 25% through route optimization & best fit methodology saving approximately $53,000 annually  Reduced headcount resulting in approximately $227,000 annual savings  Created Six Sigma upper and lower inventory control limits. Reduced new inventory injections by 16%  Deputy chair of Six Sigma safety committee  Analyzed, formed, and negotiated staffing model for entire production facility  Set vision and expectations for production associates & re-shaped production perceptions  Engendered credibility with internal customer through consistent, quality results and effective communication  Hosted facility tours for potential large accounts & foreign executives. Created comprehensive facility presentation

  • Industrial & Systems Engineer Intern

    2005 - 2006

    - Set scope of project, formed objectives and deliverables, and managed time accordingly to meet goals - Identified customer design requirements using QFD methodology and Kano surveying techniques - Presented improvement recommendations for national Quality Assurance Program to senior management - Project findings included in business plan for next fiscal year and presented to division president

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