RD

Ryan Dawkins

CEO of Mascot Sports

Lafayette, California

Overview 

Ryan Dawkins is the CEO of Mascot Sports in Lafayette, California, where he oversees the strategic direction and growth of the company. With a background in sports marketing and management, Dawkins founded Project Sport, which was later acquired by Raceforce, LLC, showcasing his entrepreneurial spirit and leadership in the industry.

Work Experience 

  • CEO

    2016 - Current

    We are igniting the rally for innovation through athletes, brands, and events. Mascot represents a top-tier stable of clients in the areas of sponsorship strategy, experiential marketing and endurance events. Our passionate team is a mix of execs and entrepreneurs who follow an alternative approach to create powerful opportunities, inspire change and evolve the endurance landscape.

  • President + Founder

    2002 - 2015

    • Built a nation-wide, boutique, destination Half Marathon series in Atlanta, Denver, San Francisco (2), Beaver Creek, Copper Mountain, Sun Valley & Napa/Sonoma under the US Half Marathon brand • Creators of SF Twilight, San Rafael Twilight, Livermore Half Marathon, The Town's Half Marathon, SF Thanksgiving 5K, Grapes of Rock Wine & Music Festival and the Echelon Gran Fondo Series • Sold US Half Marathon (spring) in 2012 to Competitor Group (Ironman/Wanda) which became Rock ‘n’ Roll San Francisco • Company acquired by Omniforce (Motiv Sports) in 2014 to form the west coast leader in event production • Awarded Acquisition International’s Business Excellence Award for “Best CEO in the Events Sector” in 2015 • Responsible for the integration of Project Sport into the Raceforce division of Omniforce

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