Ryan Kennedy
Customer Insights Manager at Reed Exhibitions
Ryan Kennedy
Customer Insights Manager at Reed Exhibitions
Chaoyang District, Beijing
Overview
Work Experience
Customer Insights Manager
2015 - Current
Worked with show teams, Visitor Relationship Center, database, E-marketing and other business units to review, design and implement customer insight related initiatives including surveys, interviews and analysis and reports. Drew key findings and raised strategic recommendations from customer insights. Worked closely with show teams to implement recommended actions and track results to achieve marketing KPIs. Supported the Marketing Director on new initiatives to improve the interaction with the customers and define touch points to gain customer insights, incorporating global customer insight standards and tailor made solutions. Made comparisons and analysis covering post show survey, channel cost effectiveness tracking, exhibitor and visitor satisfaction and retention, customer behavior including online behavior. Studied industry for selected shows working with vendors. Conducted customer insight related training and sharing for marketing staff. Assisted Marketing Director in implementing Marketing Audit Program and generate customer insights from audit results; conducted customer insights audit as part of the company’s Marketing Audit Project; Monitored project progress and customer insight target fulfillment for shows. Produced quarterly reports on overall customer insights to support company-level strategy-setting. Participated in the company’s Big Data Project by providing customer data analytics and insights and supporting customer data integration.
Market Research and Business Intelligence Supervisor
2010 - 2015
Transformed raw data and massive information into meaningful and useful insights through technologies, processes and methodologies to support decision making in terms of strategies, tactics, and operations. Conducted on-site market research and visited related entities when necessary to collect data and information. Idenifed sales opportunities and risks. Monitored Hainan Airlines international flights’ revenual situation and sent out alerts on flights with revenue risks. Led and organized building the company’s new generation of data warehouse. Worked with electronic business and IT departments to maintain the company’s internal databases in good condition. Ensure corporate management’s directions implemented in global branches. Led development of corporate marketing analysis standards. Provide training on marketing analyisis and operation of application tools used. Manage team members’ working schedules, training, and career planning; keep the entire team’s high efficiency.
International Route Development Executive
2009 - 2010
Conducted qualitative and quantitative research on global air transport market based on data and information from internal/external databases and sources. Developed future international flight route and network plans. Conducted internal training on analysis and market research. Managed external databases, such as purchasing, accounts, training and troubleshooting. Coordinated with government departments, airports, and other air transport entities on route development issues. Worked on the rentire circle of organizing a new route's opening. Organized P. R. events for routes' development.
Campus Computer Lab Aide
2007 - 2009
Responsible for assisting students with their computer questions and problems in addition to maintaining both hardware and software in a “ready to use” condition. Performed interim maintenance and regular inspections to ensure good working order.
Intern
2008 - 2008
Worked for clients, such as P&G, Coke, Kraft, GM, and Nationwide on multicultural marketing. Utilized my skills in account planning and market research departments by planning strategies and conducting market research. Participated in creating a national marketing campaign plan for DiGiorno Pizza (Kraft Foods Inc.) Worked on a national event tour called “My Black is Beautiful” for P&G.
Volunteer Tutor
2007 - 2008
Improved 4th and 5th graders skills in math, science, and reading, utilized existing educational materials as well as learning aides of my own making.
Intern
2007 - 2007
Conducted market research, maintained departmental records and developed client-specific sponsorship and promotional tie-in program ideas. Worked directly with clients, Verizon, Barnes & Noble, in executing event marketing.