RM

Ryan Macdonell

Product Manager at Collect'd

Boca Raton, Florida

Overview 

Ryan MacDonell is a Product Manager and Business Analyst with a background in growth strategy, known for his expertise in web analytics, data analysis, and product development. Currently based in Boca Raton, Florida, he has held leadership roles at companies like Collect'd and Maja Wellness, where he spearheaded growth initiatives and product management strategies. Highlights of Ryan's career include founding Maja Wellness as the E-Commerce Product Lead and serving as the Head of Growth at Lula, showcasing his ability to drive business success through innovative product development and strategic growth management.

Work Experience 

  • Product Manager

    2021 - Current

    • Overhauled an app data structure to maximize product usefulness despite significant operational challenges. • Managed key JIRA projects, facilitated product roadmaps, and emphasized clear communication with beta users to record user feedback, acting as the go-to resource for all product requirements. • Partnered with a cross-functional team to train, implement, and test AI extraction models, mastering related technologies and practices. Enabled text field extraction with 90%+ accuracy on 50+ models. • Sourced and created thousands of high-quality data samples to train AI extraction models, allowing for the creation of 50+ usable AI models for information templates. • Provided comprehensive support to the product lead in planning and creating KPI metrics and messaging automation; maintained superior results with 25+ events being tracked.

  • Investment Analyst

    2019 - 2021

    • Supported efforts to uncover potential investment opportunities and conducted diligence on startup companies. Mastered current processes and technologies involving analysis.

  • Founder & E-Commerce Product Lead

    2018 - 2021

    • Raised $125K in preferred equity and other funding as the primary contact with multiple investors. Sold products in 3 states with 2 distribution deals. • Noted for vital contributions to redesigning and optimizing the Shopify website in a short time-frame.

  • Marketing Strategist

    2018 - 2018

    • Championed data-driven go-to-market strategies for new product offerings, resulting in record-breaking growth despite market challenges. Presented product features and onboarded 100+ users & merchants. • Chosen to manage dashboard and back-end implementation.

  • Head of Growth

    2016 - 2018

    • Structured the initial user signup plan, go-to-market strategy, and brand ambassador program as the company’s first full-time employee, resulting in a productive beta launch (200 users, 15 cars, and a team of 7 ambassadors) and supporting growth that exceeded annual targets. • Outpaced goals, with the launch ultimately leading to a seed funding round of $1M.

Lula provides a variety of tools, including risk management, claims management, policy administration, and insurance coverage access.

Raised $53,500,000.00 from Plug and Play, Founders Fund, Stephen Pagliuca, NextView Ventures, Khosla Ventures, Karman Ventures (fka Moving Capital) and Steve McLaughlin.

  • Data Analyst Intern

    2014 - 2014

    • Found potential new advertising markets by mining data • Researched top 500 YouTube channels to identify strongest potential clients

Oxford Road is an advertising firm that help the most innovative companies in the world acquire thousands of new customers.

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