Ryan Schulz
Member at RevGenius
Ryan Schulz
Member at RevGenius
Boston, Massachusetts
Overview
Work Experience
Growth Marketer
2020 - Current
Marketing managers and business owners have had to guess which part of their marketing has been working for far too long. So we decided to change that. We build multi-channel digital marketing strategies that are measurable, transparent, and revenue focused. The result is a fine-tuned customer acquisition program that aligns with business goals and fuels sustainable growth.
Managing Director
2014
Provide critical guidance across all aspects of sales, marketing, and technology. Oversee creation of conversion-focused websites and execute data-backed digital marketing campaigns to rise above goals in driving qualified traffic, leads, and sales in numerous industries, forging crucial client relationships up to the C level while supporting constant business development in a dynamic and highly competitive market. ✔ Originated a bespoke go-to-market strategy and managed demand generation for the sales team at SoundGuard in support of a $1M seed round, with the effort representing over 2000 MQL's and 90% of deal flow. ✔ Expanded multiple lines of business, including SaaS & digital marketing services, through extensive market research and an in-depth understanding of consultative and solution sales principles. ✔ Developed a new online presence for credit card processing company to boost traffic 400% at a value of $115k+/mo, in addition to managing a similar effort for plastics manufacturing company realizing 500% lead flow increase. ✔ Created SEO & Facebook advertising campaigns for a luxury yacht manufacturer to attain 15+ qualified leads, with the effort later used as a gold standard for launching a niche-focused yacht brokerage. 🥇 For more information visit: https://goldpromotion.com
Member
2020
RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.
Director of Growth Marketing
2018 - 2019
SoundGuard has created an innovative soundproofing paint to reduce unwanted noise transmission through walls. I was responsible for developing the go-to-market strategy and running demand generation for the sales team. ✔ We leverage advanced marketing technology and account based marketing strategies to keep the sales funnel full. ✔ Our digital-first approach generated over 2000 MQL's within 6 months, which represented at least 90% of the $7M sales pipeline.
Director of Information Technology
2011 - 2014
Orchestrated a top-tier IT infrastructure. Developed strategic plans which met short- and long-term goals for improving manufacturing efficiency, scheduling, & quality control. Oversaw availability, security, and integrity of the entire IT function. Headed major quality improvements, as well as a culture of continuous improvement processes for driving efficiency and mitigating risk. Created inbound marketing strategy using a $50k budget, including conversion-focused website, marketing automation, analytics, and digital campaigns for driving awareness & capturing qualified leads. ✔ Completed $200k refresh of IT Infrastructure, virtualizing with VMWare and migrating to Microsoft Dynamics GP, while implementing ERP-related processes, and excelling as a subject matter expert with many different software platforms and technologies. ✔ Ideated & developed new company website which exceeded lead generation objectives by 500% in only 6 months. ✔ SugarCRM to manage accounts, sales opportunities, contacts, and leads, improving the company’s close ratio with new accounts and improving sales cycle time by 20% while improving overall company reach. ✔ Developed SEO and PPC strategy which increased average unique daily visitors by more than 5000%.
Account Executive
2009 - 2010
Sold IT hardware, software, and services while establishing strategic partnerships with high-profile organizations like EMC, Cisco, and VMWare. Streamlined account acquisition, development, and management to enhance satisfaction ratings and opportunity win rate. Specialized in virtualization, cloud computing, storage architecture, backup recovery services, disaster recovery & business continuity planning, and much more, acting as a trusted resource with stakeholders on tailored solutions. ✔ Established 6 net-new customers in 8 months, outpacing forecasted growth by 15%. ✔ Named sales lead for data governance division after rising above quota by 20% on average.
Account Manager
2007 - 2009
Cultivated 100 install base accounts via specialized business development efforts surrounding diversified portfolio of IT hardware, software, and services, collaborating with a team of 10 account executives to organize sales efforts. Spearheaded a data-backed strategic plan to increase account penetration and increase customer satisfaction post-delivery. Managed the entire sales process, incorporating emerging techniques for account based marketing to accelerate deal flow and exceed sales quota. ✔ Secured 117% attainment for first half FY09 and provided extensive training to new hires on sales strategy. ✔ Delivered 115% attainment FY08 and achieved prestigious designation as top rep within the team. ✔ Secured 100%+ attainment FY07 against a major market shift. ✔ Closed multiple large deals, averaging 70% above typical deal size for division employees. ✔ Ranked among top 10% of 100-person sales group using innovative processes and value-based strategies.
Territory Manager
2005 - 2007
Developed multiple territories from the ground up, by combining strategic planning with excellent product knowledge and understanding of the customer and market conditions. Established a revenue stream of $100K+ monthly, greatly exceeding company goals within a short time frame. Generated a pace-setting $1M in software revenue within one year, and produced clear, actionable reporting to senior leaders. ✔ Produced revenue gains of 500%+ in two untapped sales territories ✔ Achieved 140% annual quota through strategy & innovation, closed deals with F500 companies as the primary liaison in tough negotiations, and actualized $100K+ deals in healthcare, financial, SLG, and more using strong professional network. ✔ Established 200+ net-new customers, achieving constant praise for strategy based selling and technical ability. ✔ Recruited 20+ new partners and created related standard operating procedures for future partnership development.
Education
BA
2001 - 2005