Saka Saddiq Nuru

Venture Partner

2021 - Current

Head of Product Marketing

2022

Venture Capital Fellow Alumni

2022 - 2022

Senior Product Marketing Manager

2020 - 2021

Global Strategic Client Relationship Manager

2018 - 2019

• Built and maintained relationships with global clients to achieve 105% of sales target. Provided strategic guidance to clients regarding digital strategies and content syndication through web page templates, digital content, and advertising campaigns. Grew 2 of the top 5 accounts - AMD and Electrolux. • Successfully launched first commercially viable Virtual Reality Augmented pilot platform in the UK and France. Clients included: AMD (chip manufacturer), Electrolux (Home Appliances), Whirlpool (Home Appliances) and Seagate (Hard Drive manufacturer). • Worked with Electrolux to add customer reviews to 7 new countries including the Baltic region which improved shopper add to cart rates by 25.5%. • Instigated regular client reviews at Whirlpool HQ in Milan which secured new content creation deals worth £50k; ABC testing of content and web page shopper insights packages worth £25k and expansion into Russia Italy, Spain, Portugal, worth £50k. This increased interaction rates to 7% and grew overall value of contract by 36%. • Liaised with Global Marketing director of Seagate on contract negotiations through to implementation. Expanded program to APAC and 120 retailers. Designed, conducted and facilitated an AB test which revealed a 12% increased add to cart rate. Created a business case for adding comparison tables to their online pages which improved overall customer experience, increased brand loyalty and increased add to cart rates by 4.5%.

Account Manager

2016 - 2018

Oversaw key account development and growth activities for business bottom-line improvement. • Achieved 130% of revenue target. Doubled number of engaged customers in territory by revamping frequency of purchase as well as product, software, and services portfolio • Key member of the largest Saas contract to date worth £400k p.a.+ £150,000 set up fee. • Personally, sold one of the first Ontrack Saas (software) platform services in the region. Shared best practices with global senior management to further boost sales and reach targets. • Led the discovery and coordination of 7 new job sites across the Bristol area, unveiling £375k of new business opportunities.

Strategy & Finance Analyst

2016 - 2016

Part of the Global Strategy and Corporate Development Programme. • Assessed use of 3D technology for repairs and developed a blueprint for repair operations in developing markets namely in Africa and Asia to maximise service levels at minimal cost. This was incorporated into the 5 year strategy, enhancing Hilti’s value proposition and improved spare parts availability from 80 to 94%. • Conducted effective analysis of potential M&A strategy for new business development. • Completed free cash flow and value creation analysis resulting in strategies for future investments.

Senior Product Marketing Manager

2015 - 2016

Part of the Global Strategy and Corporate Development Programme • Formulated and implemented strategic plans in direct fastening business unit for new product launch which achieved incremental sales of $2M and increased market share by 7%. • Launched mobile app for direct salesforce in co-operation with 3rd party contractors which increased sales team efficiency and reduced customer returns.

Direct Sales Field Engineer

2014 - 2015

Part of the Global Strategy and Corporate Development Programme. • Identified and formulated a strategy to penetrate a new market. Achieved 125% growth by: o Influencing engineers to specify Hilti as the preferred sole vendor in the structural drawings, o Providing key account managers with technical literature and seminars to close sales quicker and increase repeat business. • This led to a new role, processes and database being created to penetrate the untapped Renovation market, valued at $800,000 + annually with win rates on key projects in the Chicago area increasing from 20% to 32%.

Innovation Project Manager

2013 - 2014

• University placement. Successfully launched a pilot in Los Angeles to optimise mobility for residents by creating a ride sharing app which formed the basis for the Mercedes car sharing platform ‘Viavan’, a new revenue stream.

Student Mentor

2012 - 2012

Facilitated workshops for youth to utilize engineering principles and guidelines to solve a real world problems Administered presentations to professionals of the AECOM transportation department /ACE chapter on current college engineering techniques and new technologies