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Sam Potter

Partner at Siddhi Capital

Greater Chicago Area

Overview 

Sam Potter is a Partner at Siddhi Capital in the Greater Chicago Area, with a background in financial modeling, corporate finance, and investment banking. Highlights of his career include serving as VP of Corporate Development at Rotor Acquisition Corp. and WVC Holdings, Inc., and holding roles at high-profile companies like Ares Management and Deutsche Bank.

Work Experience 

  • Partner

    2021 - Current

    Siddhi Capital blends deep operating knowledge and expertise, through its in-house services team, and smart capital in order to propel convention-crushing brands forward in the food & beverage marketplace! www.siddhicapital.co

Siddhi Capital is a growth equity firm that invests in food and beverage companies.

  • Board Member

    2023

Thistle is a food and juice company that delivers fully-prepared, plant-forward meals to the doorsteps of its customers.

Raised $16,950,000.00 from GroundForce Capital, Alumni Ventures, Siddhi Capital, Rich Products Ventures and Studio Management.

  • Board Observer

    2023

Aura Bora is a maker of craft sparkling water that features herbs, fruits, and flowers.

Raised $12,000,000.00 from Consumer Ventures, Simple Food Ventures, Seaside Ventures, Gaingels and Siddhi Capital.

  • Board Member

    2023 - 2024

    Momofuku Goods (CPG Business)

Momofuku Goods is a restaurant chain that offers contemporary Asian-American cuisine.

Raised $29,000,000.00 from Siddhi Capital, Alliance Consumer Growth and RSE Ventures.

  • VP of Corporate Development

    2021 - 2021

    $276M SPAC that merged with Palladyne AI (formerly Sarcos Technology & Robotics Corporation)

  • VP of Corporate Development

    2016 - 2021

    Holding company focused on building and investing in early stage businesses in the health & wellness categories.

WVC Holdings is a healthcare investment firm.

Raised $6,260,025.00.

  • VP of Finance

    2015 - 2016

Ebbu is generating clinically-proven cannabinoid formulations for medicine.

Raised $267,743.00.

  • Consultant

    2014 - 2015

GoHydrate provides hydration products.

  • Senior Associate

    2010 - 2014

Ares Management is an alternative asset manager focusing on credit, private equity, and real estate.

Raised $1,603,087,500.00.

  • Analyst

    2007 - 2010

DB Capital Ventures invests in early-stage and emerging growth businesses and is a venture capital firm based in New York.

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