SF

Samuel Frith

Vice President of Operations at Atmosphere

San Francisco, California

Overview 

Samuel Frith is the Vice President of Operations at Atmosphere in San Francisco, California, where he has demonstrated expertise in leadership and strategic planning. With a background in venture capital, corporate strategy, and consumer products, Samuel has excelled in roles such as VP of Corporate Strategy at EVERYTHING BUT THE HOUSE (EBTH) and Director of Operations at goPuff.

Work Experience 

  • Vice President of Operations

    2024 - Current

  • Director of Operations

    2022 - 2024

Atmosphere is a streaming TV platform for businesses, offering 21 original and partner TV channels.

Raised $213,742,685.00 from S3 Ventures, Valor Equity Partners and Sageview Capital.

  • Corporate Development & Gopuff Ventures

    2020 - 2022

    goPuff is backed by Accel, D1, Softbank, and 3L Capital and is redefining the instant needs category. We deliver everyday essentials, from cleaning supplies and over-the-counter medicines to food, drinks & more in just minutes. We deliver thousands of products quickly and for a flat $1.95 delivery fee. We operate in over 500 cities today with plans to continue rapid expansion.

Gopuff is a digital delivery service designed to deliver daily essentials within minutes.

Raised $3,449,710,000.00 from Robert Iger and BroadLight Capital.

  • VP, Corporate Strategy

    2017 - 2020

    - Raised $55M in equity & debt capital for EBTH alongside the CEO - Architected & led corporate turn-around yielding an increase in Gross Profit of 9X and positive cash flow (up from $48M annual loss) - Oversaw strategic initiatives and M&A discussions

  • Venture Capital Investor

    2014 - 2017

    • Investing: Led sourcing and execution of 18 early stage investments and 6 growth stage investments • Advising: Worked alongside the leadership teams of: Assurex Health ($410M sale to Myriad Genetics, Enable Injections, Eccrine Systems, Stack Construction, Roadtrippers (Acquired by Togo)

CincyTech is one of the Midwest's most active seed funds, investing in disruptive human health and technology companies in Ohio.

Raised $13,500,000.00 from Ohio Third Frontier.

  • Analyst

    2012 - 2014

    Vine Street Ventures is a Seed Stage Venture Capital Fund in Cincinnati, Ohio.

  • Debt Capital Markets - Summer Analyst

    2013 - 2013

  • Managing Director

    2012 - 2013

  • Account Management - Consumer Category

    2012 - 2012

  • Operations and Logistics

    2011 - 2011

GoPicnic® is the pioneer and leader in delicious, nutritionally balanced and portable ready-to-eat breakfast, lunch and snacks.

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