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Sanja Partalo

Managing Partner at S4S Ventures

United States

Overview 

Sanja Partalo is the Co-Founder and General Partner at S4S Ventures, specializing in investing in MarketingTech, Advertising, and Data Services sectors. With an MBA from Columbia Business School and experience serving on multiple boards like Stitch, Provenance, and ID5.io, Sanja has successfully invested in companies like ID5, tvScientific, and Tracer, contributing to their growth and success.

Work Experience 

  • Co-Founder and Managing Partner

    2022 - Current

  • Board of Directors (Independent)

    2024

  • Board of Directors

    2024

  • Board of Directors

    2024

  • Board Observer

    2024

TvScientific is a CTV platform offering a hands-on solution that combines direct media buying with measurement and attribution.

Raised $30,900,000.00 from S4S Ventures, BDMI, Norwest Venture Partners, AperiamVentures, Hearst Ventures, Progress Ventures and Comcast NBCUniversal.

  • Board of Directors

    2023

Tracer is a marketing data aggregation and reporting platform firm.

Raised $18,100,000.00 from S4S Ventures, Arbour Way Investors, NewRoad Capital Partners, BDMI and Progress Ventures.

  • Board of Directors

    2023

  • Board Observer, Investor

    2023

    A-Frame is building a portfolio of Talent-led brands (Proudly, Kinlo, Loved01) designed to meet the everyday needs of underserved communities. We strive to create solutions for unaddressed problems that disproportionately impact millions of people, whether that be due to their ethnicity, their gender identity, their age, accessibility, or who they love.

  • Board of Directors

    2022

Tenovos transforms the way brands connect with customers using stories that inform, inspire, connect, and entertain.

Raised $22,000,000.00 from Revel Partners, Dublin Capital Partners, Stanhope Capital Group, Progress Ventures, BDMI and S4S Ventures.

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