Sarit Amir

Corporate Development & Partnerships Executive

2021 - Current

Director, Head of Sales Practices Data and Analytics

2020 - 2021

Directed the design, development, delivery and maintenance of a best-in-class automation Sales Practices program, including managing a team of 15+ data scientists and data engineers and sponsoring POC's using various Machine Learning, Natural Language Processing and other techniques.

Senior Digital Product Manager, Citi FinTech

2019 - 2020

Led a team focused on designing, developing and launching digital products for new verticals and markets, and that address unmet consumer needs. Launched products in wealth management and a savings solution. Analyzed go to market strategies, market reach and new revenue models to maximize product profitability.

Innovation Catalyst, US Retail Bank & Citi Ventures

2016 - 2019

Researched Fintech startups to identify strategic partnerships to accelerate innovation. Managed POC's, piloting and commercialization efforts by working closely with Citi Ventures, startups and key business stakeholders. Identified transformative solutions and analyzed the market and competitive landscape to inform Citi’s vision and strategic direction. Embedded innovation in the business by driving the incubation of new businesses. Championed and mentored startups in the Citi Tel Aviv Accelerator Program.

Senior Vice President, Consumer Insights

2011 - 2016

Head of North America Consumer Insights with responsibility for Bank, Mortgage and Credit Cards research. Managed a team that implemented a variety of research techniques, including quantitative surveys, ethnography, focus group, usability testing, etc., and worked closely with a variety of functions and organizations to bring the voice of the customer into the decision making.

Vice President, Business Development

2008 - 2011

Account manager for top Consumer Packaged Goods companies: Developed strong relationships with marketing research and consumer insights groups. Drove sales growth by 145%. Led a team of research professionals who managed execution to analysis and reporting. Engagements resulted in successful marketing strategies for clients, including targeted direct marketing, new product development, and POS initiatives.

Senior Associate

2006 - 2008

Management consultant: Designed an employee management practice for call centers Headed a retention strategies project Supported an M&A due diligence Developed statistical analyses

Senior Marketing Scientist

2001 - 2006

Provided marketing science and analytical expertise to develop insightful, actionable recommendations for a diverse set of clients in the financial, healthcare, technology, automotive, and retail industries.