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Sarit Amir

Corporate Development & Partnerships Executive at J.P. Morgan

New York, New York

Overview 

Sarit Amir is a change agent and innovator in the financial services industry, currently serving as the Head of Sales Practices Data and Analytics at Citi in New York. With a background in strategic consulting and consumer insights, she has held senior roles at J.P. Morgan and Citi, driving market intelligence and fostering strategic partnerships to enhance business growth. Notable highlights of Sarit's career include her roles as Senior Vice President of Consumer Insights at Citi, where she led innovative initiatives, and her tenure at J.P. Morgan as a Corporate Development & Partnerships Executive, showcasing her expertise in analytics and market research within the financial sector.

Work Experience 

  • Corporate Development & Partnerships Executive

    2021 - Current

J.P. Morgan Ventures Energy Corporation provides commodity risk management solutions in both the physical .

  • Director, Head of Sales Practices Data and Analytics

    2020 - 2021

    Directed the design, development, delivery and maintenance of a best-in-class automation Sales Practices program, including managing a team of 15+ data scientists and data engineers and sponsoring POC's using various Machine Learning, Natural Language Processing and other techniques.

  • Senior Digital Product Manager, Citi FinTech

    2019 - 2020

    Led a team focused on designing, developing and launching digital products for new verticals and markets, and that address unmet consumer needs. Launched products in wealth management and a savings solution. Analyzed go to market strategies, market reach and new revenue models to maximize product profitability.

  • Innovation Catalyst, US Retail Bank & Citi Ventures

    2016 - 2019

    Researched Fintech startups to identify strategic partnerships to accelerate innovation. Managed POC's, piloting and commercialization efforts by working closely with Citi Ventures, startups and key business stakeholders. Identified transformative solutions and analyzed the market and competitive landscape to inform Citi’s vision and strategic direction. Embedded innovation in the business by driving the incubation of new businesses. Championed and mentored startups in the Citi Tel Aviv Accelerator Program.

  • Senior Vice President, Consumer Insights

    2011 - 2016

    Head of North America Consumer Insights with responsibility for Bank, Mortgage and Credit Cards research. Managed a team that implemented a variety of research techniques, including quantitative surveys, ethnography, focus group, usability testing, etc., and worked closely with a variety of functions and organizations to bring the voice of the customer into the decision making.

Citigroup is a financial services holding company that provides various financial products and services.

Raised $12,950,000,000.00 from ValueAct Capital and Abu Dhabi Investment Authority.

  • Vice President, Business Development

    2008 - 2011

    Account manager for top Consumer Packaged Goods companies: Developed strong relationships with marketing research and consumer insights groups. Drove sales growth by 145%. Led a team of research professionals who managed execution to analysis and reporting. Engagements resulted in successful marketing strategies for clients, including targeted direct marketing, new product development, and POS initiatives.

  • Senior Associate

    2006 - 2008

    Management consultant: Designed an employee management practice for call centers Headed a retention strategies project Supported an M&A due diligence Developed statistical analyses

Amplero leverages machine learning and adaptive experimentation to enable marketers to achieve what's not humanly possible!

Raised $25,500,000.00 from Greycroft, Trilogy Equity Partners, Ignition Partners, Seven Peaks Ventures and Wildcat Venture Partners.

  • Senior Marketing Scientist

    2001 - 2006

    Provided marketing science and analytical expertise to develop insightful, actionable recommendations for a diverse set of clients in the financial, healthcare, technology, automotive, and retail industries.

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