Sasha Basso

Angel Squad Member

2021 - Current

Investing with Hustle Fund at https://www.hustlefund.vc/angelsquad

Founding Member + Steering Committee

2020

ANGELS.vc is a modern, women-led community of accredited angel investors. As founders and operators who span multiple industries and functional expertise, we believe startups succeed when they have access to a diverse pool of investors and advisors. Check us out at angels.vc.

Stylist - Wardrobe, fashion, interiors

2010

San Francisco-based wardrobe and interiors stylist. Clients include Amazfit, Auberge Resorts, Cheribundi, Colugo, Framed + Matted, Ingrid + Isabel, Hinge Health, TablePop, and Twitter.

Creative Director / Co-Founder

2022 - 2023

Creative Director

2021 - 2022

- Cobalt was acquired in December 2022 and will relaunch in partnership with Lala Labs in 2023. - Head of creative and design at Cobalt. Lead all branding, UX, marketing, social, and design efforts.

Founder

2019 - 2020

Ochre was born out of my frustration with online shopping. I was working as a stylist and online shopping was driving me crazy. The endless hours of scrolling, dozens of tabs, lack of personalization - there had to be a better way. I imagined the average shopper who just wanted a new pair of jeans (or in Covid-times, sweatpants). Using my background in fashion, e-commerce and market research, I set out to change the way we shopped. As the CEO and founder of a bootstrapped company, I’m involved in all aspects of starting and growing the company. From hiring and managing a tech team to designing and executing the app and website - you name it, I do it. And if I don’t know how to do it, I figure it out. Ochre is currently on hiatus.

Co-Founder

2013 - 2017

Adela Mei was an e-commerce shopping destination for petite women. Bootstrapped and featured in Refinery29.

Associate Web Merchandiser

2011 - 2013

Associate Editor - StyleBistro.com

2010 - 2011

Research Manager

2007 - 2010

Quantitative research for entertainment industry. Clients included Disney, ABC, Yahoo, Bravo. Focused on user segmentation studies. Managed multiple teams from ideation and questionnaire development through to analysis and reporting.