Scott Schwarzhoff
Operating Partner at Unusual Ventures
Scott Schwarzhoff
Operating Partner at Unusual Ventures
Mountain View, California
Overview
Work Experience
Operating Partner
2018 - Current
Lead marketing, community, and the founder services team at Unusual. Partner with our enterprise founders to accelerate their product / market fit, craft their story, and launch their go-to-market.
VP, Product Marketing
2015 - 2018
Led product marketing for Okta through high-growth IPO phase ($300M ARR). Transformed company from product to solutions go-to-market and expanded addressable opportunity beyond IT into security and application development markets. Responsible for annual business strategy, pricing, compete, AR/PR, product launches, sales enablement, and marketing campaign development. • Transformed go-to-market from product to solutions aligned to CIO, CISO, and app dev buyers • Led security and customer identity launches to power growth to $300M and shift market perception to being viewed as more than an SSO company • Increased win-rate vs. Microsoft to 80%, nearly doubling in 3 years • Awarded 4X Gartner Magic Quadrant and Forrester Wave Leader
VP, Product Marketing & Mobile Strategy (Citrix XenMobile)
2012 - 2015
Built mobile strategy, product marketing and go-to-market for Citrix XenMobile, a leading enterprise mobility solution for managing mobile applications, data, and devices. Responsible for Citrix’ mobility business unit strategy, messaging, positioning, thought leadership, and go-to-market initiatives. • Launched product from incubation into lead product for Citrix’ 3000 person salesforce in 18 months • Achieved $135M in 2014 revenue and #1 in Enterprise Mobility Management marketshare • Recognized by Gartner, Forrester, and IDC and industry’s most advanced mobility solution on the market • Awarded Gartner Magic Quadrant Leader, Interop Mobility Winner, GSMA Best Mobile App for Enterprise
VP, Marketing & Developer Relations @ Appcelerator (Acquired by Axway)
2009 - 2012
Led marketing and developer relations for #1 cross-OS mobile development platform, Appcelerator Titanium. Responsible for product marketing, lead generation, PR/AR, developer evangelism, training, events, and online marketing. Increased company valuation 10-fold to $150M+ in 2 years. • Drove lead generation and go-to-market campaigns to build customer base from 0 to 1,300 enterprise customers. • Built developer community from ground up to 250,000 mobile developers and application portfolio from 0 to 35,000 iOS and Android mobile applications on 45 million devices. • Co-Led strategic thought leadership marketing program with IDC that resulted in 5,000 mobile articles written in 2011. • Won Gartner 'visionary' placement in MCAP/MEAP magic quadrant in first year.
VP, Marketing (SaaS-based Video Platform)
2006 - 2008
Responsible for product marketing, PR/AR, lead generation, and operations for a SaaS-based rich media creation platform.
Director, Partner Marketing (Open Source Enterprise Software)
2005 - 2006
Responsible for channel marketing, product marketing, and ISV marketing programs for open source enterprise software startup.
Lead Product Marketing Manager (Enterprise Software)
2001 - 2005
Led go-to-market marketing campaign and team for $3B in enterprise software product lines: Windows Server, Exchange, and Management product lines.
Supply-Chain Management
1995 - 1999
Negotiated agreement for $1B in manufacturing services for HP Unix Workstations, Servers, and PCs. Managed portfolio of 5 contract manufacturing suppliers.