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Scott Schwarzhoff

Operating Partner at Unusual Ventures

Mountain View, California

Overview 

Scott Schwarzhoff is an Operating Partner at Unusual Ventures in Mountain View, California, with a strong background in enterprise software and product marketing. With experience as VP of Product Marketing at Okta, Inc. and Citrix Systems, he has demonstrated expertise in mobile strategy and leadership in the tech industry.

Work Experience 

  • Operating Partner

    2018 - Current

    Lead marketing, community, and the founder services team at Unusual. Partner with our enterprise founders to accelerate their product / market fit, craft their story, and launch their go-to-market.

Unusual Ventures is a seed-stage venture capital offering hands-on support and expertise to startups on their early-stage journey.

  • VP, Product Marketing

    2015 - 2018

    Led product marketing for Okta through high-growth IPO phase ($300M ARR). Transformed company from product to solutions go-to-market and expanded addressable opportunity beyond IT into security and application development markets. Responsible for annual business strategy, pricing, compete, AR/PR, product launches, sales enablement, and marketing campaign development. • Transformed go-to-market from product to solutions aligned to CIO, CISO, and app dev buyers • Led security and customer identity launches to power growth to $300M and shift market perception to being viewed as more than an SSO company • Increased win-rate vs. Microsoft to 80%, nearly doubling in 3 years • Awarded 4X Gartner Magic Quadrant and Forrester Wave Leader

Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.

Raised $1,229,250,000.00 from Junipero Capital and Employee Stock Option Fund.

  • VP, Product Marketing & Mobile Strategy (Citrix XenMobile)

    2012 - 2015

    Built mobile strategy, product marketing and go-to-market for Citrix XenMobile, a leading enterprise mobility solution for managing mobile applications, data, and devices. Responsible for Citrix’ mobility business unit strategy, messaging, positioning, thought leadership, and go-to-market initiatives. • Launched product from incubation into lead product for Citrix’ 3000 person salesforce in 18 months • Achieved $135M in 2014 revenue and #1 in Enterprise Mobility Management marketshare • Recognized by Gartner, Forrester, and IDC and industry’s most advanced mobility solution on the market • Awarded Gartner Magic Quadrant Leader, Interop Mobility Winner, GSMA Best Mobile App for Enterprise

Citrix offers a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments.

Raised $20,000,000.00 from Mayfield Fund and Kleiner Perkins.

  • VP, Marketing & Developer Relations @ Appcelerator (Acquired by Axway)

    2009 - 2012

    Led marketing and developer relations for #1 cross-OS mobile development platform, Appcelerator Titanium. Responsible for product marketing, lead generation, PR/AR, developer evangelism, training, events, and online marketing. Increased company valuation 10-fold to $150M+ in 2 years. • Drove lead generation and go-to-market campaigns to build customer base from 0 to 1,300 enterprise customers. • Built developer community from ground up to 250,000 mobile developers and application portfolio from 0 to 35,000 iOS and Android mobile applications on 45 million devices. • Co-Led strategic thought leadership marketing program with IDC that resulted in 5,000 mobile articles written in 2011. • Won Gartner 'visionary' placement in MCAP/MEAP magic quadrant in first year.

  • VP, Marketing (SaaS-based Video Platform)

    2006 - 2008

    Responsible for product marketing, PR/AR, lead generation, and operations for a SaaS-based rich media creation platform.

  • Director, Partner Marketing (Open Source Enterprise Software)

    2005 - 2006

    Responsible for channel marketing, product marketing, and ISV marketing programs for open source enterprise software startup.

  • Lead Product Marketing Manager (Enterprise Software)

    2001 - 2005

    Led go-to-market marketing campaign and team for $3B in enterprise software product lines: Windows Server, Exchange, and Management product lines.

Microsoft Advertising provides digital advertising solutions.

  • Supply-Chain Management

    1995 - 1999

    Negotiated agreement for $1B in manufacturing services for HP Unix Workstations, Servers, and PCs. Managed portfolio of 5 contract manufacturing suppliers.

Hewlett Packard Enterprise is an edge-to-cloud company that uses comprehensive solutions to accelerate business outcomes.

Raised $1,350,000,000.00.

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