Sean Regan

Board Member

2020 - Current

Investor and member of the Board of Directors for Hypothesis and Anno.co. Hypothesis and Anno.co change the way the world interacts on the web by adding an open collaboration layer to all content in the browser without needing implementation by any underlying site. These annotations can be linked to, shared between services, tracked back to their origins, searched, discovered, and stored wherever the author wishes. Web annotation makes us all better consumers of the web by making multiple viewpoints, corrections, and complex arguments more accessible, more collaborative, and more productive.

Advisor- Go To Market

2021

Founder

2014

Deviate Partners – where early-stage advisory and investment meets strategic marketing consultancy. We believe in breaking the mold to achieve uncommon growth. That is the difference between coal mining, and asteroid mining. To truly deliver outsized growth, a portion of your strategy must challenge the norm. Otherwise, you're merely chipping away in the same exploited mines as everyone else. We've been an investor and/or advisor for over two dozen startups. But the breadth of teams we've collaborated with isn't our only asset. Our true differentiation? Perspective. Having also been part of multiple acquisitions by large public companies, we've witnessed the nuances of M&A: from the bankers building their pitch for one of the largest private equity deals, to building a compelling business case, to post-acquisition strategy execution. My journey with Symantec/Veritas covered projects including IMlogic, Vontu, KVS/EnterpriseVault, and Live Office, while with Atlassian, it has spanned OpsGenie, AgileCraft, CodeBarrel and others. This perspective positions us uniquely to help your company find the path to outsized growth. Our esteemed clientele and/or investments include Anno, Angellist, Arcol, Axcient (acquired), Bagel (AI), Clinch (AI), Closer, Cozy (acquired), DocuSign, Flux , Forescout (IPO), GetDX, Highlight, Hypothesis, Launchable (AI), Launchnotes, OneDrop, Optimizley (acquired), Perchwell, Rabble, Redactive (AI) , Semicab, Signpost, SimplyPut, SpaceX, Stripe, Supersapiens, Workstream, and Yassir.

Advisor- Go to Market

2021 - 2024

Launchable was acquired by Cloudbees

Global Head of Product Marketing, Ecosystem, Marketplace, Channel, Platform.

2023 - 2023

Global Head of Product Marketing

2021 - 2023

Reporting to our CMO and partnering closely with our CPO & CRO, my role is to help Atlassian build, market, and sell products that thrive in both self-serve and high-touch GTM motions. For my team, my role is to elevate the craft of product marketing to increase our impact on Atlassian and on the careers of our people. We're building a new type of PMM at Atlassian one that combines volume and value, head and heart, self-serve and high touch. Join us! If you use Atlassian apps let me know, I always love talking to customers. Drop me a message, I'll pay for the coffee/beer in SF/Sydney/Boston or Truckee every time.

Head of Product Marketing & GTM-Agile & DevOps

2016 - 2021

There are only about 40m software developers on Earth. That small group has had an outsized impact on every aspect of our lives in a short amount of time. Our mission is to empower those teams to collaborate on the big problems and the next great breakthroughs in technology, medicine, science, business, the environment, and education. At the same time, we must help the next generation of developers because 40m isn't near enough to accomplish what is already in the backlog and what has already been imagined. Typical sales & marketing often feels like a game of uninspired incrementalism. Imagine if all of that energy, creativity, money & process refinement went into the product. Imagine if the product had to sell itself without artificial deadlines & exploding price quotes. Imagine if the price listed for enterprise software was actually the price people paid. Imagine if design, content, support, QA & engineering were the functions marketing felt could help power growth and customer success. Imagine if you could create a company with ~12,000+ employees and ~250k customers that way. (Just 7 years ago when I started, we were 700 people and 40k customers.) That's why I've joined Atlassian. The way products are built and distributed is changing fast, and Atlassian is leading the way. Product marketing at Atlassian sits in the middle of product, design, engineering, and almost every function in marketing. From aware to active, brand campaigns to BOFU, SEO to SEM, events to experiments, launches, and PR, an Atlassian PMM role gives you the chance to be part of almost every function in a modern marketing team. The one thing we don't do a lot of is Powerpoint. Reach out if you are ever interested in learning more. We're growing fast.

Head of Product Marketing- HipChat

2015 - 2016

Sr. Director, Nascent Technology Group

2013 - 2014

Part of a Sr. leadership team charged with identifying research breakthroughs that could catalyze significant change in Symantec's core businesses. This was one of the most exciting and interesting experiences of my career. We were focused on leading-edge technology, long-term forecasting and market shifts driven by new technology that could, or should impact our roadmap beyond 3 years.

Head of Enterprise Segment Marketing

2012 - 2013

• Responsible for creating the Enterprise Go-To-Market plan presented to the CEO that aligned sales, product & marketing strategies for a $2.5 billion portfolio of storage & security products. • Member of marketing executive staff chartered with defining & building the product marketing function across consumer, commercial & enterprise segments. (Includes: Messaging, Go-to-Market Strategy, Pricing, Channel, Routes-to-Market, Enablement, Competitive Analysis) • Collaborator in the design & execution of functions such as digital marketing, brand, channel, references, product management, demand gen, sales & social media, etc. Performance: • Enterprise Vault/KVS revenue grew close to 500% achieving an annual run rate that exceeded the acquisition price during my tenure. • Drove NetBackup Appliances GTM strategy & PMM to grow from $0-$200m in 18 months. • Drove Netbackup re-positioning strategy while guiding revenue from $800m past the $1b revenue mark.

Sr. Director of Product Marketing, Information Management Group

2010 - 2012

• Responsible for growing Symantec's $2b+ backup, appliance, archiving & e-Discovery business through the development & execution of awareness, product marketing, lead generation, field marketing & sales enablement programs globally. • Spokesperson for Symantec’s analyst relations, public relations, social media and executive briefing center. ➢ Key Bet: Established GTM strategy for a new appliance product offering that grew from $0-200m in 18 months.

Director of Product Marketing

2009 - 2010

• Responsible for growing Symantec's backup, archiving & e-Discovery business through the development & execution of awareness, lead generation, and sales enablement programs globally. ➢ Key Bet: I took leadership of marketing for the franchise product line that had been declining for several years and was subject to spin-off rumors. I partnered with the new VP of product management to change the way all functions in the company & our customers thought about our offering to unlock growth. NetBackup grew from $800m to over $1b in revenue during this time.

Senior Manager, Product Marketing

2008 - 2009

E-Discovery Product Marketing Manager

2007 - 2008

• Responsible for creating a GTM strategy, team and brand pivot for a product in a commoditizing market (storage management) to a growth market (E-Discovery) and an emerging market (Information Intelligence). • Marketing leader for due diligence related to the acquisitions of Clearwell Systems & LiveOffice. ➢ Unique Challenge Overcome: Symantec had zero brand recognition or credibility with General Counsel buyer in this market. Through a variety of branding efforts, industry participation & thought leadership we emerged as a leader with recognition among industry analysts & buyers.

Competitive Marketing Manager

2006 - 2007

• Made the competition irrelevant by arming our reps with competitive materials, training, and buyer research. Ask any of the almost 5,000 reps who worked at Symantec during this time about the 911 Competitive Program to get a feel for the breadth and impact of this program. ➢ Unique Challenge Overcome: With a $50K budget I was able to generate ~$500k+ in competitive research value through via a crowdsourcing effort that directly engaged over 1,400 unique Symantec employees across almost all functions. I am aware of 2 start-ups that have been spun up since who leverage this model to gather and then sell competitive intelligence.

Editor in Chief: Sedona Conference® International Overview of Discovery, Data Privacy & Disclosu

2007 - 2009

• Recruited and led a volunteer team of 60+ international lawyers in the production of the 235 page, "Sedona Conference® Overview of International E-Discovery, Data Privacy and Disclosure Requirements." • This publication provides an overview of the electronic discovery and data privacy landscapes of 13 countries in both a standard and interactive wiki format. • Member of the Speakers Panel for The Sedona Conference on topics related to data privacy & disclosure.

Specialist Sales

2006 - 2006

• Hunter driving sales for Anti-Spam (Brightmail), E-Mail Archiving (Enterprise Vault), e-Discovery and Instant Messaging (IMlogic) sales to the enterprise IT buyer. • Pipeline management via Salesforce.com, sales training by the usual suspects. ➢ Unique Challenge Overcome: Helping to bring three recently acquired products together to deliver a solution sale significant enough to capture the mindshare of generalist reps and partners.

Sales

2005 - 2006

• Hunter generating new business and channel partners from SMB to enterprise. * Early usage of network effect, product-led growth GTM motions to create sales pipeline. ➢ Unique Challenge Overcome: Selling a compliance-driven product in the Midwest required a repositioning of the core value prop and buyer from compliance to security.

Marketing Development

2004 - 2005

• Helped create a quota driven 1st meeting team that drove our sales funnel through lead generation, qualification, freemium, trial-ware and partner management. • Growth hacking before that term became cliché. • Pioneering use of presence awareness to improve our open and contact rates. ➢ Unique Challenge Overcome: Walking into a role that never existed before and helping to build, define and operationalize it from scratch.

Web Marketing Coordinator

2003 - 2004

• Responsible for brand research, web content and local partnerships. • Assisted in sponsorship and event support for ESPN X-Games, World Cup and Audi 24 Hours of Aspen. ➢ Unique Challenge Overcome: Helping Aspen reposition to capture the youth market and create a franchise with ESPN X-Games.