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Serge Kassardjian
General Partner at 6th Man Ventures
New York, New York
Overview
Serge Kassardjian is a seasoned Founder and Investor based in New York, known for his expertise in corporate development, due diligence, and strategic partnerships. With a background that includes roles at Google, Sony Music Entertainment, and Morgan Stanley, Serge has successfully co-founded Staytuned and 6th Man Ventures, investing in a range of innovative companies like Open Social and The Block.
Serge's career highlights include founding Staytuned and 6th Man Ventures, where he has leveraged his skills in corporate development and strategic partnerships to invest in promising startups in sectors like Cloud Infrastructure and Web3/Crypto, contributing to the growth and success of companies like Sleepagotchi and The Mednet.
Work Experience
Co-Founder and CEO
2018 - Current
Staytuned provides a suite of tools to help your high growth e-commerce brand grow even faster. Our focus is on Shopify, the go-to platform for the fastest growing brands. We are backed by several top venture capital firms and well known angels
Co-Founder and General Partner
2021
Early stage crypto VC fund-a web3 native collective of investors, founders, and builders, partnering with innovators to create the user-owned internet.
Global Head of Media Apps Business Development, Google Play (Android)
2010 - 2017
Android/Google Play-Led global business development efforts for Media companies for Google Play Apps on Android including Entertainment, Video, Sports, News, Virtual Reality/Augmented Reality and Cable verticals. Head of North America East business development for Android Play Apps and Games. Launch team for Daydream Virtual Reality/ARCore, Android TV and various Nexus devices. Worked on strategic partner development for all Android form factors including smart phones, tablets, virtual reality/augmented reality, wearables, TV and Auto to help grow and enhance ecosystem of Play Store apps. Worked on agreements to help these partners improve monetization, introduce product features and drive customer acquisition. Collaborate with these partners on co-marketing and other initiatives that they are focused on with Android. Help manage ecosystem of start-ups, VC firms, dev shops and agencies who help shape platform. Global lead for Android TV and Daydream Virtual Reality app content partnerships. Strategic Partner Development, Mobile Commerce-worked on Google Wallet launch team (now known as Android Pay) and helped build initial merchant partnerships through online and offline channels to distribute Google's newest mobile payment products. Provided operational and analytic leadership for Wallet and corresponding offer products. Negotiated and closed Wallet-related deals that were announced pre and post launch. Worked on integration of two Google acquisitions of Zave and TxVia.
Google is a multinational corporation that specializes in Internet-related services and organizes the world’s information.
Raised $26,100,000.00 from Angel Investors LP, Kleiner Perkins, Signatures Capital, Sequoia Capital, Arnold Schwarzenegger, Shaquille O'Neal, Henry Kissinger, Google and Tiger Woods.
Director, Corporate Development, Global Digital Business
2009 - 2010
Support the company's corporate development and strategic planning activities. Work on analysis and execution of deals with partners including Spotify, VEVO, Nokia, MySpace and RDIO. Provide deal support on M&A, strategic investment and joint venture projects. Assess new digital music business and revenue opportunities. Highlight includes negotiating Sony's equity stake in Spotify as part of partnership which is worth $1.5B at time of IPO.
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate.
Summer Associate
2008 - 2008
Worked at a media focused middle market growth/private equity firm, which provides turnaround management advisory for portfolio companies such as Take-Two and Time Life. Helped invest fund targeting traditional and new media companies.
ZMC is a private equity firm that seeks to invest in and manage a diverse group of media, entertainment, communications, and technology.
Venture Capital Associate
2005 - 2007
Helped manage and invest in portfolio of over $1B for early stage technology focused venture capital firm, which included companies such as Jajah, Quattro Wireless, Linden Lab (makers of Second Life), ZipCar, Plaxo and Brocade. Based in Silicon Valley, worked with companies across firm’s offices in Boston, Palo Alto and Tokyo and assisted in investing and business development for these companies in Europe, Asia and the Middle East. Co-led diligence and execution on ten investments of over $70M in capital: Strongmail (email infrastructure), Jajah (VoIP telephony), Quattro Wireless (mobile ad network), Agitar (unit testing software), CaliSolar (photovoltaic solar cells), Optaros (open source software), Amobee (mobile advertising), Palo Alto Networks (network security), MarketLive (e-commerce services) and Advent Solar (solar panels).
Investment Banking Analyst
2003 - 2004
Provided corporate finance and M&A services for media, technology and other companies located in Southwestern United States.
Morgan Stanley Venture Partners is a private equity firm that invests in high-growth companies in the technology and healthcare industries.