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Marketing Against Evolution
Talks about Health, Food and Healthcare
SG
Seth Goldman
Chair of Tony's Mission Lock at Tony's Chocolonely
Bethesda, Maryland
Overview
Seth Goldman is the Co-founder & CEO of JUST Ice Tea and Co-Founder & Board Chair at PLNT Burger, with a significant role as Chair of the Board at Beyond Meat. He has a proven track record of successful entrepreneurship in the food and beverage sector, including founding Honest Tea and contributing to the growth of Beyond Meat.
Goldman's career highlights include founding Honest Tea, a successful beverage company, and playing a key role in the growth and success of Beyond Meat, where he serves as Chair of the Board, showcasing his leadership and entrepreneurial skills in the food industry.
Work Experience
Co-founder & CEO, JUST Ice Tea
2020 - Current
Eat the Change™ is our new Bethesda, MD based company created by activist entrepreneur Seth Goldman and celebrity chef Spike Mendelsohn. We're on a mission to create chef-crafted and nutrient dense snacks and beverages that are kind to the planet.
Chair of Tony's Mission Lock
2023
A new future-proofed governance structure overseen by Mission Guardians to protect the mission and impact of the company both now and for the future.
Member
2023
Co-Founder
2020
Chair of the Board
2020
Executive Chair of the Board
2015 - 2020
Served as the Executive Chairman for Beyond Meat, a plant-based protein company located in El Segundo, CA. Beyond Meat seeks to create mass-market solutions that perfectly replace animal protein with plant protein.
Member of the Board
2013 - 2015
Beyond Meat is a food processing company that specializes in providing plant-based meat.
Raised $158,053,000.00 from Talent Resources Ventures.
Co-Founder and Board Member
2008
Partnered with Montgomery County Councilman George Leventhal to co-found Bethesda Green in an effort to make Bethesda a community that can sustain growth, reduce congestion, and be environmentally friendly.
Bethesda Green is a non-profit incubator that aims to accelerate the sustainable economy.
Board Member
2015 - 2020
Served as a board member for Ripple Foods, a dairy-free plant-based milk company located in Emeryville, CA.
Ripple Foods specializes in making non-dairy milk with just as much protein as milk and half the sugar.
Raised $323,767,481.00 from Changer Club, Fall Line Capital, Rage Capital, Tao Capital Partners, OurCrowd, Euclidean Capital, Ajax Strategies, Google Ventures, Prelude Ventures and S2G Ventures.
Co-Founder and TeaEO
1998 - 2019
Co-founded Honest® Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Over the past eighteen years the company has thrived as consumers have shifted toward healthier and more sustainable diets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s mission by becoming the first organic and Fair Trade brand in the world's largest beverage distribution system. Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea and Honest Kids® is the nation’s top-selling organic children/youth beverage. The brand is carried in more than 100,000 outlets in the United States, including Wendy’s, Chick-fil-A, McDonald's and SUBWAY restaurants. In 2016, I transitioned to a new role at Honest Tea as TeaEO Emeritus and Innovation Catalyst for Coca-Cola’s Venturing & Emerging Brands business unit.
Strategic Advisor and Founding Board Member
2003 - 2013
Happy Family is committed to providing the best possible start for Baby's palate and her growing body.
Raised $7,631,514.00 from CIG Spectrum Capital and Strand Equity Partners.
Henry Crown Fellow of the 9th Symphony Class
2005 - 2006
The Henry Crown Fellowship mobilizes a new generation of leaders to tackle the world’s most intractable problems. All are proven entrepreneurial leaders, mostly from the world of business, who have reached a point in their lives where, having achieved success, they are ready to apply their creative talents and skill sets to building a better society.
Aspen-HP Digital Equity Accelerator is an accelerator that fuels innovation by investing in not-for-profit organizations and NGOs.