Seth Goldman

Co-founder & CEO, JUST Ice Tea

2020 - Current

Eat the Change™ is our new Bethesda, MD based company created by activist entrepreneur Seth Goldman and celebrity chef Spike Mendelsohn. We're on a mission to create chef-crafted and nutrient dense snacks and beverages that are kind to the planet.

Chair of Tony's Mission Lock

2023

A new future-proofed governance structure overseen by Mission Guardians to protect the mission and impact of the company both now and for the future.

Member

2023

Co-Founder

2020

Chair of the Board

2020

Executive Chair of the Board

2015 - 2020

Served as the Executive Chairman for Beyond Meat, a plant-based protein company located in El Segundo, CA. Beyond Meat seeks to create mass-market solutions that perfectly replace animal protein with plant protein.

Member of the Board

2013 - 2015

Co-Founder and Board Member

2008

Partnered with Montgomery County Councilman George Leventhal to co-found Bethesda Green in an effort to make Bethesda a community that can sustain growth, reduce congestion, and be environmentally friendly.

Board Member

2015 - 2020

Served as a board member for Ripple Foods, a dairy-free plant-based milk company located in Emeryville, CA.

Co-Founder and TeaEO

1998 - 2019

Co-founded Honest® Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Over the past eighteen years the company has thrived as consumers have shifted toward healthier and more sustainable diets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s mission by becoming the first organic and Fair Trade brand in the world's largest beverage distribution system. Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea and Honest Kids® is the nation’s top-selling organic children/youth beverage. The brand is carried in more than 100,000 outlets in the United States, including Wendy’s, Chick-fil-A, McDonald's and SUBWAY restaurants. In 2016, I transitioned to a new role at Honest Tea as TeaEO Emeritus and Innovation Catalyst for Coca-Cola’s Venturing & Emerging Brands business unit.

Strategic Advisor and Founding Board Member

2003 - 2013

Henry Crown Fellow of the 9th Symphony Class

2005 - 2006

The Henry Crown Fellowship mobilizes a new generation of leaders to tackle the world’s most intractable problems. All are proven entrepreneurial leaders, mostly from the world of business, who have reached a point in their lives where, having achieved success, they are ready to apply their creative talents and skill sets to building a better society.