Shana Lawlor
Managing Partner at Totipotent Capital
Shana Lawlor
Managing Partner at Totipotent Capital
Arlington, Virginia
Overview
Work Experience
Venture Capital Investor | Managing Partner
2021 - Current
As the founder and managing partner of Totipotent Capital and 2raze, lead seed and early-stage investments in healthcare and technology-enabled companies. o Manage financial assets invested in 17 portfolio companies o Evaluated 1000+ companies, identified 10% as investment opportunities, conducted due diligence on 5%, negotiated terms of investment with 17 portfolio companies including a Limited Partnership in Rock Health Capital, a premiere venture capital fund investing in healthcare and technology. 50% of portfolio companies are led by underrepresented founders. o Provide thought leadership on strategic, operational, and technological issues. Author of: how to construct effective pitches, harness emotional leadership, increase the success rate for female founders and leverage actionable advice for founders o Serve as subject matter expert. Judge pitch events, e.g., CES 2024, Springboard 2024. Mentor startups through accelerators and incubators. Speaker on the current investment landscape, e.g., recent panelist on virtual reality and augmented reality in healthcare companies at Games 4 Change Festival the largest industry-facing event for social impact games globally. Spoke on AI in Women's Health at the Healthcare Innovation Congress' 2024 thINC360 Conference. Scheduled to speak at the Medical Society of DC’s 2024 Night at Nationals Park. o Compiled list of 900+ female investors. Helped advance women-led start-ups, by connecting 50+ women-led start-ups with investors, based on deal fit and terms.
Digital Health Consultant | International Small Business Consultant
2007
As a Digital Health Consultant, advising companies on strategic, operational, and technology initiatives, with a focus on digital health, women’s health, and tech-enabled companies. o Leading efforts to establish a digital health venture studio and accelerator in the DC metro area with local healthcare leaders, universities, hospitals and health systems. o Advising Biorithm, a women’s health company based in Singapore, on their US go-to-market strategy. Reviewing investor materials, identified 150+ potential investors and supporting business development. As an International Small Business Consultant, led international business development for 40+ small businesses. o Grew customer’s trade business by 500%. Placed products at the world’s most prestigious stores, including Costco, Harrods, John Lewis, Macy’s, Marmaxx and Sony. Built a network of global traders in 40 countries. Launched 5 brands in new markets. o Developed novel products that generated $400K in net new annual sales. o Conducted due diligence; negotiated contracts; oversaw global supply chains and navigated customs clearance. Marketed products at international trade shows. o Served as a subject matter expert. Spoke on export management at the 2010 Agricultural Trade Conference: From Farm, to Port, to the Global Marketplace; other speakers included Virginia Governor Bob McDonnell and Smithfield Foods CEO Larry Pope. Guest-lectured on international trade at Virginia Tech. Wrote on small businesses and international trade. o Contracted with Arlington, VA County Government to create a white-label promotional platform that enabled small businesses to reach new customers, drive sales and measure community impact. Served as the official app. of Arlington Small Business Day and Arlington Turkey Trot. o Grew app’s users by 1100%. Selected as a 2014 “Trending 40 Power Women in DC Tech.” o Secured strategic partnerships with 200 small businesses and 6 economic development organizations in Virginia and DC.
President Of The Board Of Directors
2021
• Co-founded the non-profit Health Tech X (HTX) which is building a members-only community for VP to C-Suite healthcare executives and leaders in the D.C. metro area. • Positioned the Mid-Atlantic region to become a national hub for digital health and health tech start-ups. • Recruited board members. Helped increase membership among digital health leaders by 67%. • Helped attract partnerships with leading private-sector healthcare influencers. • Led effort to recruit high-profile sponsors and strategic partners.
Startup Mentor
2023
As a start-up mentor for Springboard Enterprises, I support women's health entrepreneurs building technology and life sciences companies by serving as a subject matter expert and advisor, providing one-on-one coaching sessions and judging pitch events.
Startup Mentor
2021
• As a start-up mentor for the nationwide Center on Rural Innovation (CORI), advise entrepreneurs on creating local, scalable, technology-based start-ups. • Devise strategies that help small towns nurture digital ecosystems, foster entrepreneurship, create jobs, build technical skills, and attract and retain working-age adults. • By equipping 1.6M+ workers across 18 states to pursue tech-based jobs, CORI helps address America’s critical deficit in technology talent, which if not resolved, will cost the US $162.25B in unrealized output by 2030.
Startup Mentor
2021 - 2022
• As a start-up mentor for the Black River Innovation Campus (BRIC), support digital and technology entrepreneurs. • Helped Core4 Parenting launch a scalable, online educational curriculum and parent-coaching platform. Consulted with start-up on target users, content delivery, pricing, and go-to-market strategy. Since 85% of a child’s foundational brain growth occurs between birth and age 5, Core4 Parenting utilizes proven science and growth development psychology to influence positive parenting results. • Spoke at BRIC’s “Women & Leadership: Celebrating Voices in Tech” event, which featured Vermont’s Lieutenant Governor, Molly Gray, and leading innovators from Vermont’s technology and business communities.
Chief Executive Officer | Chief Digital Health Officer
2016 - 2020
Launched Momseze, a digital healthcare company that provided employer-sponsored benefits to expecting and new parents with on-demand pregnancy and postpartum counseling and support. o Delivered the US’s first parent-targeted mobile platform that connected users via video, voice, or text to internationally board certified lactation consultants, nurses, and baby care experts. o Since the US has only 3.5 certified lactation consultants per 1K live births – 59% fewer than recommended – Momseze, like a “digital grandmother,” connected users with expert advice and support, especially in the absence of local resources. Designed, tested, launched, and rapidly scaled the business. o Served nearly 10K+ families, while maintaining a 99.5% client satisfaction rating. o Increased YOY revenue by 200+%. Interviewed, hired, and managed a staff of 55. o Led B2B business development efforts with employers, health plans, benefits consultants, benefit providers and durable medical equipment companies. Oversight of customer service, contracts, analytics, profit & loss (P&L), payroll and quality assurance. o Secured strategic partnerships with leading employers, including Everyday Health (Baby Center & What to Expect), Nestle, Pampers, the Pentagon Federal Credit Union, the San Francisco Giants, Milk Stork, Real Self, and Shape Magazine.
Associate Manager Healthcare and Transportation | Systems Team, IT Infrastructure Library (ITIL)
2005 - 2007
Led consulting teams for Fortune Global 10 companies and leading public sector clients. Supervised 20 direct reports and led project teams. o Specialized in IT and change management activities, including strategic planning, business process improvement, reengineering, and organizational design and restructuring o Developed and marketed Booz Allen’s service offering for ITIL, an internationally recognized framework for delivery of tech-enabled products and services. Managed Booz Allen’s first ITIL team. Served as a key contributor on an IT services management consulting proposal for US Citizenship & Immigration Services (USCIS); this proposal won Booz Allen’s then largest-to-date contract. Selected projects included: o Served as BP’s lead IT strategy, policy, and planning advisor reporting to the CTO of the Americas. Reengineered roles and responsibilities, identified 40% cost savings in the Data Center’s hosting budget, eliminated $1.5M in overages in a new demand capacity planning budget and reduced the IT install cycle time by 88%. o Managed $439M+ in IT transformation projects for the FDA and the Defense Finance & Accounting Service (DFAS). Developed a hard-copy and conceptual web-based service catalog to support 12K FDA users. Advised senior leadership in 9 departments on performance latency issues and built a business case to replace DFAS contractors with government staff, saving 49.8% per FTE. o Led the ERP organizational restructuring team for the Washington Metropolitan Area Transit Authority. Reengineered 1.3M hours of business processes across 7 business units and saved $6.9M+. o Identified short-term opportunities to help the Chicago Transit Authority save $27.5M+. o Developed an operating model for Express Scripts’ IT Reliability Program to address reliability and process deficiencies that caused 200 failures across 14 critical applications in one year. o Spoke on IT Consolidation at the American Public Transportation Association Conference.
Associate Manager Healthcare and Defense | Organization & Change Team
2002 - 2007
• See above for key accomplishments.
Board Advisor
2005 - 2005
• Spearheaded 6 cross-functional teams that helped the non-profit, Rebuilding Together, expand its donor base by 200%. • Rebuilding Together provides critical home repairs and modifications for neighbors in need, helping 86% of recipients successfully age in place. • Received the 2006 Rebuilding Together Award for Outstanding Service.
Senior Consultant Healthcare and Defense | Office of Government Services
2000 - 2002
• Consulted on business process reengineering and business performance improvement projects for federal, defense, and international clients. Selected projects: • Helped the Center for Medicare & Medicaid Services assess the impact of insurance reform provisions of the Health Insurance Portability & Accountability Act (HIPAA), the Women’s Health & Cancer Rights Act (WHCRA), the Mental Health Parity Act (MHPA), and the Newborns’ & Mothers’ Health Protection Act (NMHPA). Quantified covered lives, premiums, and benefit levels. • Evaluated, documented, refined, and mapped 100 critical country office resource management business processes for the World Bank's International Bank for Reconstruction and Development. Implemented web-based knowledge repository for global country office staff. • Supported the United States Marine Corps Materiel Command’s Supply Management Activity Group in automating budget formulation; analyzing major financial indicators; assessing cash management procedures; and developing trending data of financial indicators, such as sales obligations, revenue, disbursement, collections, and cash outlays.