Shawn Cheng

Partner

2020 - Current

Currently focused Web3: Deep into DAOs, NFTs and bringing the unseen benefits of web3 to the world. Investment DAO Member: 👾 The LAO 😜 Neon 🔱 Neptune 🕹 Ready Player 👽 MUSE0 🐴 Dark Horse #️⃣ Fingerprints 🥥 C0C0 DAO

Board Member

2021

Board Member

2021

Partner

2020 - 2020

Currently focused on internal portfolio management, fundraising and growth.

Partner, ConsenSys Labs

2018 - 2019

+ Streamlined investment functions across the company to be consolidated under one team and one portfolio. This included all incubated companies, short term accelerator investments (Tachyon, currently on cohort 3) and traditional venture capital investment teams. Within this tiered venturing strategy we also created Relays, a community of builders created through distributed hackathons that creates proprietary deal flow. + Built and refreshed resource allocation strategy and function through by embracing decentralized and open-source values. This included systematic solicitation of input for other core functions. + Lead teams focused on the evaluation and restructuring of the internal portfolio. This includes helping teams acquire funding externally, securing grant funding and sunsetting of projects. + Audit and transition of board director positions. This includes the transition of key representatives, establishing better working relationships, access to the mesh and reporting/checkins. + Worked with Head of Platform to establish a robust database of service providers and partners to make it easier to build and scale your business. + Update and manage CRM processes for deal flow, market research and solution providers within out tech stack. Includes opportunistically sourcing, active diligence and support of the existing portfolio of 80+ companies.

Head of Partnerships + Programs, Labs

2017 - 2018

+ Built and scaled the team from 2 to 24. + Set Mission, Vision, Strategy, Values, Principles for the Labs team to inform future structure and growth. + Streamlined and consolidated hundreds of founders and project leads into one unified portfolio. ConsenSys is a leading venture production studio building decentralized applications, developer and end-user tools and providing end to end services, focusing primarily on the Ethereum blockchain and other decentralized technologies.

Principal

2015 - 2017

+ Responsible for supporting incubated projects, filtering/diligencing inbound, sourcing new deals, building strategic relationships with other investors and founder friendly service providers. + Specialized focuses on consumer, social, mobile and frontier technologies: VR/AR/XR, esports, AI/ML, and blockchain. www.VaynerRSE.com

Group Director, VP + Emerging Media/Tech

2013 - 2015

Clients: Mondelez- +Brands: Sour Patch Kids, Halls, Trident, Ritz Crackers, Chips Ahoy, Stride, Dentyne, Nilla Wafers +Multibrand: Soccer, Back To School Wink (Smart Home App) by Quirky

Director, Digital Strategy

2011 - 2013

Digital Strategy, Social and Emerging Media Ran BBDO New York's @TheDigitalLab Sessions Clients: Foot Locker, Pedigree, GE, American Red Cross, HBO, Lowe's, Arby's, US Fish & Wildlife Entrepreneur Roundtable Accelerator Mentor

Lead Search Account Manager

2010 - 2011

Direct Marketing, Search Marketing, Account Management, Competitive Monitoring, Sentiment Analysis, Social Media, Mobile, New Business Acquisition Clients: Limited Brands including Victoria's Secret, Bath & Body Works, PINK, Citi, Travelocity, Charity Water

Search Manager

2008 - 2010

Direct Marketing, Search Marketing, Account Management locally focused on over 150 hotels in the Pacific North West, West, South West, South East, Florida and Caribbean. Clients: Starwood Hotels, Westin, Sheraton, St Regis, Le Meridien, W, Luxury Collection, Aloft, Element and The Spa Collection (Serviced over 300 individual Hotels).

Search Coordinator

2007 - 2008

Direct Marketing, Search Marketing and Account Management for 10 brands Branding focused. Clients: Starwood Hotels, Westin, Sheraton, St Regis, Le Meridien, W, Luxury Collection, Aloft, Element and The Spa Collection (Brand Side).

Assistant Media Planner

2006 - 2007

Media Planning, Account Management, Qualitative Research (TNS, ComScore, Nielson, Publicis Proprietary Tools), Competitive Monitoring Clients: Chase Cards, including General Market, Healthcare, Continental, Small Business and Student.

Media and Client Services Intern

2005 - 2006

Ran traffic between Media Buyers/Planners, Production Artists, Account Executives and New Business executives. Researched local markets, competitors, and various industries for new campaigns. Clients: New Castle Brown Ale, Baskin-Robbins, Asic Shoes, Yamaha Wave Runners