Shelby Clark

Founder

2022 - Current

The Jungle Gayborhood is a boutique hotel and retreat center, built by and for the LGBTQ+ community in the heart of the Costa Rican jungle. Our mission is to co-create a home for the queer community that inspires personal exploration, radical self expression, and a sense of connection - internally, with community, and with nature. We actively cultivate practices that support these goals by consciously exploring embodiment practices, sacred plant ceremonies, permaculture, and sacred sexuality.

Partner

2021

Shelby leads investments for Lionheart Ventures, a pre-seed and seed-stage venture capital firm investing globally in startups that make humanity more resilient. Shelby's focus is on investments in the area of mental health and consciousness, with a specific interest in psychedelic therapies.

Consultant and Speaker

2013

Speaking: Shelby speaks on a variety of topics related to entrepreneurship, innovation, disruption, the sharing economy, insurance, and the future of work. Please visit this link for more information: https://www.bigspeak.com/speakers/shelby-clark/ Consulting: Shelby provides direction to corporations, non-profits, and governments across a broad spectrum of topics related to strategy and innovation. Some specific areas of expertise include alternative mobility, the Sharing Economy, disruption and innovation, and the future of work. Shelby has worked on projects both independently, as well as thru the Collaborative Lab, an expert network advising corporations on how to unlock value thru the Sharing Economy. Shelby's projects have included: -Advising a major auto manufacturer on an alternative mobility strategy -Defining a digital identity product for a major corporation -Outlining how a financial institution should approach crowdfunding -Advised a major international insurance company on new insurance products related to the sharing economy -Identifying opportunities in alternative mobility for a major insurance company -Leading an effort for a major corporation to explore and prioritize opportunities in the sharing economy across diverse business lines -Assisting a large organization develop a technology-related public policy framework -Driving the product strategy for a startup launching a p2p marketplace

Head of Product

2019 - 2020

Founder, CEO, Chief Community Officer, VP of Marketing, Board Director

2008 - 2019

Founding/Launching: Conceived of concept, researched viability, built strong operational and technology teams, secured first-of-its-kind insurance product, launched the marketplace. Fundraising: As CEO I successfully led the efforts to raise over $10M in venture capital funding from prominent Venture Capital Investors. As a board member, I supported Turo's efforts to raise over $500M in venture financing. Business Development: Proactively approached major corporations throughout the transportation industry (including potential opponents) and articulated the value of working with Turo. I secured a strategic investment from a major insurer, and initiated conversations and set a vision for what became a major partnership with General Motors. Product/User Experience: Defined the end-to-end user experience for the initial launch (including online and offline experience, as well as interaction with physical in-car hardware). Remained heavily involved in defining key product priorities and refining the user experience. Community: Designed and launched programs to strengthen the Turo community, and give it a louder voice in the way we ran the company. Marketing: Launched an integrated digital and offline marketing campaign (SEM, display, social, print, and OOH), and drove increased awareness that led to improved efficiency of all channels. Renter signups increased by 8X during my tenure as VP of Marketing. I played a key role in defining messaging for the company, and was the primary spokesperson, representing the company in hundreds of media opportunities including print (including cover stories in the Economist, Forbes, TIME, USA Today), radio, and TV. Ran engagement marketing efforts (primarily email marketing). Legal/Regulatory: Played an instrumental role in getting personal carsharing legislation passed in OR and WA, including negotiating with aggressive insurance lobbyists and testifying in front of congress.

Founder and CEO

2014 - 2016

Today the "on-demand economy" represents a massive opportunity for our economy and society, with millions of people around the globe earning billions of dollars through an ever-growing list of marketplaces. However, these opportunities have a catch - they exist outside of the traditional safety net and workers must figure out many aspects of work and life that they are used to having managed by an employer. Peers is working to fill this gap, building a suite of products and services to support workers in the on-demand economy, and helping build the safety net for the "future of work". Accomplishments at Peers: • Launched two new marketplaces to help On-Demand workers find and manage work opportunities • Introduced two novel insurance products to protect On-Demand workers • Served as a critical voice to the media in articulating worker perspectives on the changing nature of work. Frequently featured in national publications including the New York Times, Forbes, and Fast Company. • Played a critical role in defining the concept of Portable Benefits, a mechanism to extend the social safety net to independent workers • Helped convene a coalition of ~40 On-Demand marketplaces, think tanks across the political spectrum, labor unions, venture capitalists, and though leaders to publish an open letter to policy makers, urging laws and regulations that will enable Portable Benefits • Published a report on Portable Benefits for the Aspen Institute that aims to inform the future structure of a Portable Benefits System, “Portable Benefits in the 21st Century: Shaping a New System of Benefits for Independent Workers”. Read more here: https://www.aspeninstitute.org/publications/portable-benefits-21st-century/ • Merged the company into the Indy Workers Guild to further a movement to support independent workers. Read more here: https://medium.com/@nataliefoster/peers-is-joining-the-indy-worker-guild-ed24655d8e9#.eh0tvbsz0

Interim CMO

2013 - 2014

Joined the MetroMile team on an interim basis as they recruited a permanent CMO. Accomplishments include: · Built a marketing organization from scratch · Launched and optimized a successful multi-channel ad campaign (Facebook, SEM, Display, OOH) · Improvements to creative, targeting, and messaging led to CPA reductions from 5x our target CPA to 20% under our target CPA, and identified a scalable acquisition channel · Defined product enhancements to acquisition funnel (as well as the app) and recommended internal procedure changes, combining to improve quote to policy conversion by 366% · Drove the launch of two new geographic markets and two new products · Initiated PR efforts, generating significant coverage in many national and local outlets including Tech Crunch, All Things D, and CNET · Led analytics audit and recommended infrastructure and systems to improve difficult attribution issues to advise marketing investments

Director

2007 - 2008

Facilitated growth of the loan portfolio of Kiva.org, a start-up NGO pioneering peer-to-peer microlending, from $1M to over $40M by establishing due diligence, monitoring, and investment strategies. · Established Kiva's methodology to structure, approve, disburse, collect loans. · Led successful effort to form a strategic partnership to complete the majority of Kiva's investment monitoring. · Designed and prioritized website features related to investment methodology, transparency, and risk. · Created, managed an analytics group (4 analysts) that used SQL, Google Analytics to analyze website usage. Partner Development Specialist / MFI Executive Director MBALE, UGANDA · Discovered major fraud at an MFI partner in rural Uganda, involving theft of $250,000 by the organization's founder. Led leading Kiva's effort to criminally prosecute those responsible for the fraud. · Worked as acting Executive Director of the MFI following the fraud discovery to attempt to salvage organization. Successfully improved security, internal controls, and financial transparency. Instituted a board of directors and revised critical process flows and policies.

Associate

2007 - 2007

Advised a biotechnology-focused hedge fund with $600M under management on investment opportunities.

Consultant

2005 - 2007

Provided strategic direction and analytical support for consulting engagements spanning various industries. · Advised a foreign government on effective ways to partially privatize the country's largest state-owned company while navigating complex governmental bureurecreacy and legal restrictions. Conducted all business in Spanish. · Supported an aviation start-up in Istanbul, Turkey by exploring joint ventures and strategic partnerships. · Guided the development of a market expansion strategy for a $1.4B clothing manufacturer. · Excelled past peers in being promoted from entry level (analyst) to consultant nine months ahead of the norm. · Identified a major gap in Oliver Wyman's training program and developed a training initiative to fill the gap that was adopted firm-wide; this training is now given to all new hires.