Sheldon Chang

Product Advisor at Soho House & Co

Design
2015 - 2018
I focused primarily on the camera and creative tools, and was responsible for setting and managing the product roadmap for those engineering teams. Some of my individual contributions include Stickers - Scissor stickers, sticker pinning, GIPHY stickers, sticker tool redesign Drawing - Pinch-to-resize, color palettes, alternate brushes Filters - Lenses as filters, portrait filters Camera Modes - Timer, portrait, and other pre-capture modes Best Friends - Designed and implemented the algorithm for Best Friends I'm proudest of the work Sofia Gross, Chamal Samaranayake and I did around in-app voter registration, which produced over 400,000 registrations in the 2018 midterm elections.
Engineering
2012 - 2015
Employee #3 Wrote and re-wrote large swaths of core infrastructure related to Snaps, friending, and user profiles Led the backend design and development of a number of features at launch, most notably Stories Led the teams responsible for Our Stories and Geofilters