Shelley Iocona

Founder + Principal

2009 - Current

I founded ON ITS AXIS in 2009 with the vision to help companies build better. As an award-winning innovation consulting firm preparing companies for the future, we serve as an innovation partner to some of the brightest, most forward-thinking companies to spark change, enhance agility, and optimize growth. Our diverse team of innovation consultants helps clients reimagine products and programs, serve under-addressed markets, and become change-agile. We do this through our proprietary EWODD framework to deliver Product and People® Solutions, Fairstream® Solutions, and ArcAccelerator. Our partnership with 360 Venture Collective gives our corporate clients unparalleled access to up-and-coming startups poised to change how we live, work, spend, and heal. We are management consulting reimagined.

General Partner

2021

360 Venture Collective is a woman-founded and led venture firm with an intentionally inclusive investment thesis. We invest where market opportunity and social responsibility collide. ​ We fund & accelerate pre-seed & seed stage American companies led by women and LGBTQ+ founders building venture-scale tech-enabled impact companies in the fin-tech, health-tech, future of work, and prop-tech sectors. ​ Our team is deeply committed to providing funding, resources, and advisory support to innovative founders that have historically had limited access to venture capital funding.

Advisor

2019 - 2020

Director, Product Management

2011 - 2013

Led product development and delivery of innovative advertising products reaching more than 74M monthly viewers across 174 DMAs. Led strategic targeted ad product from concept to commercialization and delivery across the Outcast network, in partnership with Gilbarco Veeder-Root. Now owned by Verifone Media.

Senior Manager, Program Management

2009 - 2010

Managed relationship between the worldwide eCommerce organization and Consumer Online Services Engineering to deliver the Norton product line on the buy.norton.com storefront.

Senior Manager, Program Management

2007 - 2009

Engineering program leader of aggressive initiatives that resulted in 10M per month in CAPEX savings. Delivered key product lines within the Advertising Solutions platform.

Senior Manager, Research Applications

2005 - 2007

Engineering manager responsible for the product development of key technology solutions to support sales and marketing. Now owned by Connexity.

Project Manager, Information Technology

2002 - 2005

Managed 20+ virtual team members and vendor relationships in support of a mission critical retail point of sale system designed to support 2M orders per year and over 6k retailers.

Web Developer

1999 - 2001

Front-end developer for online media platform now owned by Here!Media; proficient in HTML, CSS, JavaScript, PHP and SQL.