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Shirley Schoenfeld

Staff & Head of Strategy at Swimm

Tel Aviv-Yafo, Tel Aviv District

Overview 

Shirley Schoenfeld is currently the Chief of Staff & Head of Strategy at Swimm, with a background spanning various roles in venture capital, private equity, and corporate development. Notable highlights of her career include co-founding Seneca VC as a General Partner and serving as Director of Strategy at Yotpo, showcasing her expertise in investments, strategic planning, and business development.

Work Experience 

  • Chief of Staff & Head of Strategy

    2023 - Current

    Serving code knowledge & context to whoever -- or whatever ✨-- writes code

  • Investor

    2017

    Seven Seven Six Fund (LP) Activeloop Aesthetic Cart.com CoCreate Inkbox (acq. BIC) Joy Moonshot Brands Nira Strattic (acq. Elementor) Tesorio Venus Aerospace Xpay

  • Director of Strategy

    2021 - 2023

Yotpo is an e-commerce marketing platform.

Raised $436,000,000.00 from Shopify.

  • Co-Founder & General Partner

    2019 - 2021

    Backed preseed teams in US and Israel. https://seneca.vc/portfolio

Seneca VC is a venture capital firm.

  • Fellow, Class 23

    2018 - 2020

    Two-year program dedicated to the world of venture capital and the cultivation of new high tech, high growth, high impact companies

Co-investment VC firm supporting the mission of the Kauffman Fellows

  • Principal

    2017 - 2019

    83North is a global venture capital firm that invests across all stages, in exceptional entrepreneurs whose focus is to build global category leading companies. Helped make investments in Snappy, TIS, Foretellix and Ibex Medical

  • CEO & Founder

    2012 - 2016

    Product & GTM strategy for seed and Series A high growth companies like AppsFlyer, Neema, Mindspace

  • Director

    2011 - 2012

    Led investor relations, managing relationships representing $1.5 billion in committed capital, across four vehicles

  • VP Growth & New Products

    2009 - 2011

    Commercialization strategy for the US Structured Finance business in the wake of the GFC. Responsible for identifying new potential revenue streams, building product roadmaps, and leading cross-functional teams (engineering, sales, marketing, product) from initial ideation to the final product launch.

S&P Global is a market intelligence company that provides financial information and data analytics services.

Raised $750,000,000.00.

  • VP Enterprise Infrastructure

    2004 - 2009

Morgan Stanley Venture Partners is a private equity firm that invests in high-growth companies in the technology and healthcare industries.

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