Shmuel Gniwisch

Chief Executive Officer

2023 - Current

Managing Partner

2016

Chairman

2016

Board Member

2014

Lionparts is the leading online retailer of aftermarket motorsports parts with over 500,000 parts in inventory at all times.

Founder and CEO

1999 - 2014

Co-founded by Mayer and Pinny Gniwisch, Moshe Krasnanski, and myself in 1999, Ice.com emerged as the trendsetters and tastemakers in the online jewelry business. We were among the pioneers in redefining the traditional jewelry retail landscape by seamlessly transitioning it into a captivating online shopping experience. Throughout our journey, we dedicated ourselves to providing millions of customers with a delightful, secure, and hassle-free platform for purchasing jewelry. Recognizing the discerning nature of our customer base, we took immense pride in consistently exceeding their expectations. Our commitment to excellence not only garnered us a loyal following but also earned us recognition from industry experts. Internet Retailer positioned us among the top 50 online shopping destinations, while esteemed media outlets such as The Wall Street Journal, The New York Times, CBS' The Early Show, and The Ellen DeGeneres Show all celebrated our accomplishments.