Shub G.

Product Manager

2023 - Current

Found out I love it here. Still rapidly growing each day as I get better at building delightful and useful products for millions of merchants and billions of shoppers.

Apprentice Product Manager

2022 - 2023

After building and working in early-stage startups for a few years, I wanted to solve a bigger problem at one of the best companies in the world. This program gave me the perfect chance to get involved at Shopify really early on. Balancing school and the APM program was an interesting decision, but I grew quickly, with the help of some great leadership. I worked on Shopify's Sales Channels, and then Ads and Audiences. I got to take big swings with lots of autonomy: from building full product roadmaps early on to owning our email channel towards the end of my rotations, I've been fortunate to create impact and learn by doing.

Managing Partner

2022 - 2023

I clearly couldn't get enough of this crew. Led the West Coast investment team, bet on some phenomenal founders, and had the time of my life.

Investment Partner

2020 - 2022

DRF is the original, student-run pre-seed venture fund that invests in student founders ridiculously early. Some crazy people decided to trust us with money, and we get to place bets on founders we like. It's the perfect gig, imo: I get to nerd out with insanely talented founders, and they get to build the future. Got an amazing idea? Hit me up!

President

2021 - 2022

TroyLabs is USC's primary entrepreneurship organization. As a collective of the most driven entrepreneurial students on campus, we help Trojan startups succeed on their journeys from MVP to IPO. From helping our startups raise over 3 million dollars, to bringing together top-tier mentorship programs, to hosting events for over 300 startups that have attracted more than 3,000 people, the impact we've created here at TroyLabs is unparalleled, and something I'm proud to be a part of. I have the privilege to lead this group of amazing people to do bigger and better things than ever before, from connecting underestimated founders with top-tier VCs to open-sourcing valuable founder insights so that anyone at USC can create an impact. Whether it's learning from an insane speaker lineup through our BUILD accelerator or seeing founders' lives changed at DEMO, taking risks in leadership is something I've truly come to appreciate at TroyLabs. While I could go on and on about what we do here, the huge uptick in USC's entrepreneurial success speaks for itself.

Executive Board Member

2019 - 2021

Taking a project from 0 to 1 is probably the best testament to someone’s ability, and TroyLabs was my first opportunity to shape the face of USC entrepreneurship in a huge way. 🌱 Built out USC’s all-in-one founder pipeline: accelerator + consulting + venture 🔧 Hustled to create partnerships to make TroyLabs USC’s most impactful startup org 🤝 BUILD works with Robinhood, Snap Yellow, Facebook, Google... the list keeps growing! 🚧 WIP: Creating a founder community, curating resources, and dabbling with VC! Stay tuned.

BUILD Team Member

2019 - 2019

Director Of Operations

2020 - 2021

Lavalab, USC's premier product incubator, was where the Spree first came to fruition, so I wanted to give back to the organization that gave me so much. For one year, I received the privilege of being able to take my experience as a founder + investor and teach the future of Trojan entrepreneurship how to succeed at the earliest stages. Standing on the shoulders of giants, I created and presented a 10-week entrepreneurship crash course that has led to some amazing companies coming out of Lavalab. I can't wait to talk about them, soon! Being able to educate two entire cohorts of students looking to take the risk of founding something is an insane experience, and possibly the best way to give back to this community that has opened so many doors for me.

Product Manager

2020 - 2020

One of my favorite USC experiences: taught me to hustle, rapidly adapt, and convey my vision. 🐣 USC’s premier startup incubator 🔎 Selected as top 5% of business, design, and engineering minds at USC 💪🏼 Led a team of 4 designers and devs to go from 💡 -> MVP in 1 semester 📈 Pitched product vision to investors at final Pitch Night

Product Management + Growth

2021 - 2021

After founding Spree and subsequently joining Lolli's team with my cofounder, I worked with an amazing team on Lolli's core product, user onboarding, and growth. Here are some highlights of my time at Lolli: 🧪 Roadmapped and helped implement core feature changes and updates, including price comparison 🪧 Planned, prototyped, and implemented user onboarding flows to increase conversion rates 👨🏼‍🎨 Designed an internal customer care tool for Lolli's support team 📈 Implemented creative ad campaigns, tested growth hacks (shh), and analyzed growth metric

Founder & CEO [Acq'd, Lolli, Inc.]

2020 - 2021

[Spree has now joined Lolli, Inc.!] Built out the future of shopping and curation through Spree, a chrome extension that automatically compares prices for you and lets you check out in one click! 🛒 💨 🛍 Reducing checkout friction and bringing more information and power to consumers 💰 Creative monetization strategies allowed us to keep Spree free for users 🏗 Gained intuition to understand + pinpoint user struggles Being a founder is fun.

Growth Marketing Consultant

2019 - 2019

Never thought I could adapt so quickly in 3 months: I learned: working smart > working hard, how to create opportunities through connections, and how to lead a team. 👨🏽‍💻 Automated lead logging process in Salesforce Apto, saving 100's of hours of labor 💪🏼 Managed a team of 4 assistants, who ended up processing leads more efficiently ❄️ Learned the importance of cold calling + resilience when finding buyers

Product Marketing Management Intern

2018 - 2018

My first experience with a high-paced startup was where I first learned that to succeed, I needed to adapt, and do it quickly. I quickly fell in love with the pressure, hustle, and sense of purpose. 🚀 Utilized Meltwater and Google Analytics to grow presence five-fold and beat competitors 👨🏽‍💻 Leveraged Salesforce Pardot to acquire and sort leads based on maturity ✍🏽 Worked with the marketing team to create use case deck for B2B sales