Sol Trujillo

Co-Founder

2019 - Current

L'ATTITUDE Ventures is a purpose-led venture fund that invests in early-stage US Latino-led and owned businesses with large and high-growth opportunities capturable through technology. We are an institutional venture fund that invests early at the Pre-Seed to Series A stage. Beyond our criteria, we seek to find companies that can not only scale quickly but also where we can be catalytic in scale.

Co-Founder

2018

A business-based national initiative focused on helping enlightened executives understand The New Mainstream Economy and the U.S. Latino cohort that is driving it. This national platform showcases the contributions of U.S. Latinos in business, media, politics, science, and technology. L’ATTITUDE is focused on changing the narrative of who we are as a nation and who the drivers of growth are for the next few decades.

Chairman

2020

Encantos is on a mission to become the most impactful entertainment-driven edtech company in the world. By using entertainment and technology to reimagine education focused on 21st century skills, Encantos is creating direct-to-learner family brands that both kids and parents love. An award-winning B-Corp, Encantos' family brands include the Emmy-nominated and 2x Kidscreen award-winning #1 bilingual preschool brand Canticos, the food-focused Issa's Edible Adventures, the Day of the Dead-inspired resilience brand Skeletitos, and the adventure-based travel brand Tiny Travelers. Encantos brings its brands to life via digital and physical offerings including apps, books, consumer products, music, subscription services, videos, and more. Encantos has received industry awards and accolades from the AP, ASU GSV, CNN, Common Sense Media, Forbes, Kidscreen, Kirkus Reviews, NBC News, The New York Times, NPR, Parents Magazine, Publishers Weekly, Romper, School Library Journal, Univision and USA Today. Headquartered in Culver City, CA, Encantos is a proud women-owned public benefit corporation that puts diversity, equality, and inclusion at the heart of everything it creates.

Co-Founder Latino Donor Collaborative (LDC)

2010

A non-profit organization that strives to create a fact-based narrative of Latinos through original research. Its data highlights growth opportunities for all Americans and the Latino community's power to uplift to the economy.

Chairman and CEO

2014

TruCo was co-founded by Sol Trujillo, a former CEO of three $50 billion-dollar market cap companies (US WEST, Orange, Telstra) and Greg Winn a former COO (US WEST and Telstra). Trujillo and Winn are joined at TruCo by former colleagues who filled out C-suite roles at Telstra, Orange and US West, and together they share an unrivalled track record in the industry for innovation, execution of massive scale transformations, and a proven track record of doing so irrespective of geography or competition. TruCo has 3 areas of focus: 1) Equity Investment, 2) Executive Consulting and 3) Interim or Long-term Corporate Management. Equity investment is principally focused on Technology and Media & Entertainment delivered via the Internet businesses. TruCo’s unique and extensive experience enable them to provide consulting services across the entire breadth of the C-Suite, including Integrated strategic and tactical plans.

Chairman

2003

Chief Executive Officer

2005 - 2009

An Australian telecommunications company which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 20 and Australia's largest telecommunications company by market share.

Chief Executive Officer

2003 - 2004

A French multinational telecommunications corporation with 266 million customers worldwide and employing 89,000 people in France, and 59,000 elsewhere. It is the tenth largest mobile network operator in the world and the fourth largest in Europe.

Chairman, President and Chief Executive Officer

2001 - 2003

Chairman and Chief Executive Officer

1999 - 2000

Formed from the combination of Mountain States Telephone & Telegraph Co., Northwestern Bell Telephone Co., and Pacific Northwest Bell Telephone Co., US WEST was one of seven Regional Bell Operating Companies, which became Qwest Communications in 2000.