SG

Solly Garber

Founder of Formation Investor

Miami Beach, Florida

Overview 

Solly Garber is currently a Co-Founder and General Partner at Formation VC in Miami Beach, Florida, with a focus on business development, marketing strategy, and investments in various sectors including retail, travel, and real estate. He has a background in managing director roles, notable internships at Sony Music Entertainment and Miramax Films, and a Bachelor of Business Administration from Baruch College.

Work Experience 

  • Co-Founder & GP

    2024 - Current

  • Managing Director

    2013 - 2023

    Built out an early stage venture portfolio investing in the best talent at company formation. Currently advising and stewarding this portfolio. Headway - pre seed Lula - post seed Withco - pre seed Seam - pre seed Assured - pre seed Airvet - seed Happy Returns (post seed - acq by Paypal) Brighthire - seed Raeden - seed Traba - post seed Hero (seed - acq by Klarna) Impart Security - pre seed REEF - Series A Branded - seed Nourish - seed IYK - pre seed Good Dog - Series B Oboe - pre seed Accrue - seed Krea - pre seed Olympix - pre seed stradaholdings.com

AFO Capital, LLC is a family office investing early stage in the future of commerce.

  • Business Development Associate

    2012 - 2013

    Monetization and distribution platform for mobile apps, incubated out of IAC. Blu Trumpet’s native ad unit concept reshaped the in-app advertising model. Company grew 5x in 2012 and was acquired by BreakTime studios in May 2013. *Worked in tandem with head of business development on executing partnerships with both publishers and advertisers. *Campaign manager on several major accounts.

  • Production Intern

    2011 - 2011

    Worked for the Office of Jane Rosenthal covering scripts.

  • Marketing/A&R Intern

    2010 - 2010

    *Managed social media accounts of various hip hop artists. *Tracked daily Nielsen BDS Soundscan playlists and prepared reports for President of label. *Made weekly selections of new artists from blogs and social media for submission to A&R executives.

Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate.

  • Marketing Intern

    2009 - 2009

    *Worked under EVP of Marketing *Assisted in film promotion, creative for films such as THE DEBT *Consulted on music for trailers including LAST NIGHT starring Sam Worthington and Keira Knightley

Miramax produces and distributes films and television series in United States and internationally.

Raised $675,000,000.00 from ViacomCBS.

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