SV

Sonny Vu

Founder of Alabaster

Salem, New Hampshire

Overview 

Sonny Vu is a highly accomplished hardtech entrepreneur and founder whisperer, with notable roles as the CEO and Chairman of Misfit Wearables and AgaMatrix, as well as serving as the Chief Executive Officer of AREVO. He has successfully founded and led multiple companies in the tech industry, demonstrating expertise in product design, software engineering, and strategy.

Work Experience 

  • Founder

    2016 - Current

    Investing in founders of startups that have the potential for positive, planet-level impact. Mostly seed to series A. Themes in materials science, industrial biotech, sensors / semiconductors, enterprise AI, digital health.

Alabaster is a start-up investor in founders to help them grow breakthrough companies that will make a positive, planet-level impact.

  • Director (Founder)

    2014 - 2023

    Supported CEO on a variety of strategic, commercial, and operational matters. Company invents and sells lab operations monitoring and analytics tools and services. Supported CEO in raising $60m (Seed, Series Seed, A, B).

Elemental Machines delivers data-driven insights that improves R&D, laboratory operations, and manufacturing outcomes.

Raised $59,930,000.00 from Gutbrain Ventures, Sageview Capital, Omega Venture Partners and Digitalis Ventures.

  • Chief Executive Officer

    2020 - 2023

    Lead efforts to industrialize and bring to market a suite of inventions in materials science, design software, and robotics to automate the production of continuous carbon fiber composite structures. Raised $70m (B Bridge, B1, B2, C, crowd).

  • Director (Founder)

    2019 - 2022

    Supported CEO on a variety of strategic, commercial, and operational matters. Company invented and sold products with a novel muscle fitness sensing technology; raised $6.5m (Seed, Series Seed).

Impact Biosystems develops hardware and software solutions for people in the health and fitness space.

Raised $6,600,000.00 from Stadia Ventures.

  • President and CTO, Connected Devices

    2015 - 2018

    Lead product development for connected hardware and software for 14 of Fossil Group's owned and licensed brands. Developed new business for connected devices. Scouted emerging technology. Grew Asia-based engineering, design, and marketing teams. Supported growth of wearables revenue to over $300m annually.

Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories.

  • CEO, Chairman (Founder)

    2011 - 2015

    Lead brand / product design (wearables and smart home), marketing, sales; oversaw technical development. Recruited leadership and key team members. Raised $65m (Seed, A, B, C, other). Acquired by Fossil Group in 2015 for $260m.

Misfits is an online seller of watches and accessories.

  • CEO, Chairman (Founder)

    2001 - 2011

    Chairman (2005 - 2011): Secured long-term deals and partnerships with Sanofi and Apple, raised $25m (Series C). Designed and implemented digital health strategy; drove product, including the award-winning iBGStar, the world's first iPhone-connected hardware med device. CEO (2001 - 2005): Recruited core teams, drove product strategy/design, helped establish key supplier partnerships, got customers for first $20M+ revenue, raised $22m (Seed, A, B).

AgaMatrix develops and manufactures a line of diabetes products designed to improve the quality of diabetes care.

Raised $152,200,000.00 from Perceptive Advisors and Prospect Capital Management.

  • CTO (Founder)

    1999 - 2001

    Lead R&D of natural language processing and machine learning technology for autosummarization and unstructured text search applications. Recruited key technical staff. Raised $8m in venture capital in two rounds. Acquired by AskJeeves (now Ask.com) in 2001.

  • Researcher

    1999 - 1999

    Did research in Chinese natural language processing and statistical language modeling for speech recognition, handwriting recognition, and parsing applications.

Microsoft Advertising provides digital advertising solutions.

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