Sree Durbha

Senior Director of Product Marketing

2023 - Current

Delivering highly secure, ultra-low power, hardware accelerated AI/ML connectivity solutions for the network edge.

Co-founder & Investor

2016

• Co-founded wireless mesh networking startup that delivers last-mile gigabit internet access using unlicensed wireless spectrum in the ISM band, RF MIMO technology along with enterprise class SD-WAN software. • Defined hardware system and wireless mesh network protocol requirements to deliver category leading product and performance • Performed detailed financial analysis and built financial models unit economics, customer acquisition costs, customer lifetime value, churn/retention rate, burn rate, revenue and profit projections along with other key metrics

Head of LoRa Edge Business

2020 - 2022

• Launched LoRa Edge, industry’s first end-to-end B2B hardware, software and cloud services platform for asset tracking and management applications and LoRa Cloud, the industry’s first organically built cloud-native geolocation solver, network services orchestration and application services platform. • Delivered first customer revenues in company record lead time and jump started SaaS and on-prem cloud revenue for LoRa Edge across several market verticals. • Enabled new recurring cloud revenue streams by way of LoRa Cloud integration with the Amazon Web Services IoT for LoRaWAN (AIL) in partnership with AWS ProServ and Amazon Marketplace. • Grew revenue pipeline over 100% in one year through astute product-market fit identification, product evangelization, customer and sales education by leading and cultivating virtual customer intimacy even during remote work. • Created extensive KPIs and inculcated a metrics driven approach through SFDC dashboarding and rigorous analysis of weekly changes. Expanded product line from North America and Europe to worldwide markets.

Sr. Director, Product Line Management, Head of Smart-Connected Business

2017 - 2020

• Owned and drove NXP’s (formerly Marvell Connectivity BU) Connected IoT product roadmap definition and strategy covering Wi-Fi 6 and BT/BLE combos, wireless MCUs addressing consumer and industrial market segments across Tier 1 accounts and mass-market. Profitably drove double-digit P&L growth. • Expanded product roadmap and built go-to-market strategy for NPI products leading to new design wins in the IP camera, smart voice assistant, OTT streaming markets at leading OEMs. Created channel presence and AWS IoT ecosystem partnership for IoT product line increasing broad market reach. • Managed and grew a team of results oriented senior product marketing staff with multi-decade average industry experience.

Advisor

2015 - 2018

• Set product vision in conjunction with co-founders. Repositioned the product to target the connected smart home market segment based on extensive market research. Devised go-to-market plan focused on e-commerce and driven by social media and digital marketing focused on sales growth • Performed detailed financial analysis and built financial models showing unit economics, customer acquisition costs, customer lifetime value, churn/retention rate, burn rate, revenue and profit projections along with other key metrics • Helped competitively position the product and directed VC pitch deck creation. Made VC and Angel investor introductions and helped team in its fundraising drive. Created a brand new disruptive business model that is focused on recurring revenue in order to drive an order of magnitude higher demand generation.

Staff Manager, Product Line Management

2010 - 2015

Product Line Manager for connectivity SoC products targeted at the leading mobile customers.

Program Manager

2009 - 2010

• Influenced and managed cross-group relationships with multiple business units to align IP delivery schedule to my group’s product schedule. Utilized business acumen to drive area and power efficiencies traded off against cost vectors. • Led effort to compare and position IA-based CE SoC designs as complex and yet highly efficient designs based on industry standard benchmarks in Numetrics database. This led to our products ranking at the top of all SoCs.

Member volunteer

2008 - 2010

Mobile Platform Marketing

2008 - 2008

Analyzed competition in the Netbook mobile platform category and provided key tactical and strategic positioning collateral to product marketing resulting in Geo field training and competitive strategy for design wins.

Product Manager

2007 - 2007

• Worked directly with the GM for the project and developed project scope and managed OEM enabling for new consumer electronics product on a new business initiative. • Helped define market requirements and feature for this product. Explored adjacent market opportunities. • Interacted with CTOs and GMs of partner and potential customer companies.

Technical Lead

2003 - 2007

• Delivered industry’s most complex and the first ever IA based media SoC ahead of schedule giving Intel’s foray into this $10 billion IA based CE segment a head start. • Worked with key technologies and IP including 3D graphics SGX by PowerVR, Xtensa HiFi audio engine by Tensilica Inc, MPEG-2 A/V encoder by Amphion, H.264 HDMI Tx protocols, and a proprietary 1080p display processing engine. • Led platform design implementation strategy on three first generation products. • Managed local and cross-site engineering teams and helped engineers grow their careers. Grew team by 50% in two years. • Developed and presented weekly engineering indicator package to directors and vice-president to track project progress. • Worked in a challenging multi-site, multi-cultural, and entrepreneurial startup team.

Sr. Design Engineer

2000 - 2003

• Led the front-end design engineering of critical logic on mainstream 32/64-bit microprocessor project contributing to $10 billion in product lifetime revenues. Mentored two junior engineers who became critical players on our team. • Provided design improvement recommendations to solve customer’s critical problem resulting in savings of $42 million.