Sri Batchu

Chief Marketing Officer

2024 - Current

TRR is the leading brand in US luxury resale with ~$2B of GMV and >$500M of revenue. A publicly listed company with >1M active buyers yearly, TRR provides the most frictionless experience for consignors and the highest confidence in the authenticity for buyers.

Partner

2023

Led investments in Clay and Zamp

Investor and Advisor at Various Start-Ups

2018

Earliest investor in a variety of companies like Loft, Airgarage, Cartesia, Kindred, Unify and 40+ others

Interim CMO & Advisor

2023 - 2024

Openstore is largest shopify merchant aggregator with >40+ consumer brands owned. Owned media spend, CRM, and creative strategy.

Head of Growth

2021 - 2023

Lead paid marketing, Field marketing, life cycle/CRM, automated outbounding, SEO, CSM and growth product including self-close. Managed channels drive the majority of company pipeline. Team size of ~30 (~40 including engineers). Ramp run-rate revenue grew ~4x during my time. Continue to service as a growth advisor to the company.

Scout

2021 - 2023

Member Board of Directors

2021 - 2022

Member of board and audit committee of Prop-tech SPAC. Original ticker NYSE: BOAS. Resigned as part of the acquisition/merger. Current company/symbol post reverse merger: SLNA.

Head of Growth (Strategy & Operations)

2021 - 2022

Lead strategy and business operations for the primary Revenue driving functions of Instacart including ICApp/Website, Growth and Marketing, BD/partnerships, International expansion and Advertising. Final team size: ~45.

Head of Advertising (Strategy & Operations)

2020 - 2021

Lead the business functions of Instacart's emerging advertising revenue line. Jointly accountable the Advertising P&L results with Sales and Product leadership. Supported during a >3x growth of the business off a >$100M base.

Vice President Operations (Head of Pricing Operations)

2018 - 2020

Led one of the three operating verticals of our core business: Pricing Operations. ~150 person nationwide team of local pricing experts that support development of our model/algorithms and engage on our toughest pricing decisions to deliver an accurate and consistent customer experience. Role also involves leading the requisite product operations and strategy/analytics/biz ops team as well as working closely with the Product team to deliver tools and insights for pricing operators. Promoted to VP in July ‘19.

Head of Business Operations (Strategy & Analytics)

2017 - 2018

Internal centralized Strategy and Analytics team supporting our executives, functional leaders and City General Mangers on cross-functional business problems

Head of Sales

2016 - 2017

Designed, hired and managed Opendoor's Agent Sales team. Agent channel drives >80% of Opendoor revenue. Also managed sales analytics, agent PR, and transaction closing with a total organization size of ~40 people.

Director of Finance and Business Operations

2015 - 2016

Managed a team focused on the cross-functional, business critical metric of inventory holding period for Opendoor with a reduction of ~50 days during this time. Key initiatives included redesign of listing and transaction closing processes, changes to renovation strategy, and improved fee and resale pricing frameworks. Led corporate finance for ~3months supporting series C close, 409A and annual planning in 2015

Investor - Public Equities

2014 - 2015

Focused on US Listed Large Cap Tech/Media Companies. Investments were ~$300M (30% of total book). Long names included AMZN, GOOG, FB and LNKD