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Designing outside the bubble
Talks about Design, User Experience and Creativity
SJ
Sri Jalasutram
Senior Principal Product Designer at Eventbrite
San Francisco, California
Overview
Sri Jalasutram is a design leader and mentor based in San Francisco, California, with a Master's degree from Georgia Institute of Technology and a Bachelor of Engineering from Anna University Chennai. With a notable career history at companies like Eventbrite, Google, Uber, and AWAKE, Sri has excelled in roles such as Senior Principal Product Designer, Sr. Design Manager, and Founding Designer, showcasing expertise in product design, user experience, and design strategy.
Highlights of Sri Jalasutram's career include serving as a Senior Design Lead at Uber for various key projects such as Courier experience, Design Systems, Accessibility & Inclusion, Uber Lite, and Driver Experience & Payments, as well as contributing as a Senior Principal Product Designer at Eventbrite, demonstrating a strong background in leading design initiatives and mentoring others in the field.
Work Experience
Senior Principal Product Designer
2024 - Current
Re-imagining the future of live shared experiences
Eventbrite develops an online platform that lets users find and create events.
Raised $557,250,000.00 from Francisco Partners.
Sr. Design Manager - Google Search App
2021 - 2024
Led the product design team responsible for Google search experience on iPhone and iPad.
Staff Product Designer - Google search
2020 - 2021
Google is a multinational corporation that specializes in Internet-related services and organizes the world’s information.
Raised $26,100,000.00 from Angel Investors LP, Kleiner Perkins, Signatures Capital, Sequoia Capital, Arnold Schwarzenegger, Shaquille O'Neal, Henry Kissinger, Google and Tiger Woods.
Senior Design Lead - Courier experience
2019 - 2020
Envisioned the future of earning money on a unified Uber platform.
Design Lead - Design Systems + Accessibility & Inclusion
2018 - 2020
- Started the inclusive design practice within the Uber product team starting with a focus on accessibility - Developed inclusive design guidelines for the Uber brand and product. - Created the business case and measurement for product level changes into accessibility - Created a set of design components with built-in accessibility features and authored design system documentation to accompany them. - Ran workshops for designers, PM’s & engineers to factor in inclusion early in the design process.
Design Lead & Manager - Uber Lite
2017 - 2018
I led the team that designed Uber Lite - a simpler, faster and conversational ride sharing app designed for global audience. Lite went live in 30 countries and attracted an additional 3 million new users to Uber. Most of this growth was organic, word-of-mouth and didn’t use marketing dollars. As Lite grew, I scaled the design learnings to the rest of Uber’s product team and kickstarted an internal playbook for designing inclusive products. My contributions - Cofounding the team, securing resourcing & driving the overall product vision, user-facing value props & UX design. - Managing a cross-site design team in Bangalore and San Francisco. - Driving alignment between product, design, research and engineering, marketing leadership from conception, during experimentation, till launch and refinements.
Design Lead - Driver Experience & Payments
2015 - 2017
I helped build, lead and grow the international product design team at Uber over 2.5 years. My team was responsible for designing rider and driver facing experiences across India, China, South East Asia, Latin America, Middle East and Africa. As a part of this role, I spent a considerable amount of time on the ground in these regions learning about cultural differences, tech infrastructure (maps and payments) and motivations for using Uber. Some of the features I helped design were - - Driver Onboarding & Referrals UX - Driver Earnings & Payments including Cash - POI based navigation for drivers and riders - Requesting Rides for Friends and Family For each of these features I was responsible for setting the product vision, leading on-the-ground research and designing the end-to-end experience globally.
Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request.
Raised $30,212,450,000.00 from PayPal.
Founding Designer
2014 - 2015
- Led a small team of creatives to invent new products for startups and global brands. - Partners included Microsoft, Gucci, Jawbone, Dolby, Hale Health, Zepp among others.
Awake is a company that specializes in helping companies integrate technologies in their brands.
Senior Designer
2013 - 2014
- Helped design the UX of Aether Cone, a music player that anticipates what you want to listen to using voice input & machine learning.
Senior UX Designer - Jawbone UP
2011 - 2013
- Founding designer on Jawbone UP team, rated the best fitness app of 2012 - Led the design of physical & mobile app experiences such as Insights (eventually called Smart Coach) and Lifeline. - After UP, I led the UX design for the smart speaker, Mini Jambox and companion app.
Jawbone is an audio technology company developing and selling wearable technology and portable audio devices.
Raised $983,799,995.00 from Builders VC, Employee Stock Option Fund, Kuwait Investment Authority, EquityZen, Rizvi Traverse Management, American Express Ventures and SevenVentures.
Interaction Designer
2010 - 2011
- Designed & prototyped Sway, a patented wearable device that tracked people sitting still at work and prompted them to move at the right time. -Sway used haptic, visual and auditory cues, personalized to wearers age, weight, gender, and occupation etc.
Interaction Design Intern
2009 - 2010
- Helped design the UX of GE Nucleus, an internet connected device that helps people view, understand and control their home’s energy use. - In less than two years, we were able to take an idea from a sketch to a refined hardware product with embedded software service.
GE Intelligent Platforms is a global provider of software, hardware, services, and embedded computing platforms.
Interaction Design Intern
2009 - 2009
I designed interactive concepts for Collegeboard's SAT microsite, packaging for FusionBrands Foodpod line of kitchen products and SamuelMockbee.com Working with amazingly talented designers like Stefan Kjartansson, Farbod Kokabi and Kevin Byrd...was a great learning experience.
Communication Designer
2009 - 2009
Helped launch People of Resource, a design agency that specializes in product and communication design. Design its first brand identity and client pitches. Clients included Sopo Bicycle Co-operative and Roots Atlanta.