SR

Sri Rao

General Partner at Silversmith Capital Partners

Boston, Massachusetts

Overview

Work Experience

  • General Partner

    2015 - Current

    Silversmith is a Boston-based growth equity firm with $3.3 billion of capital under management Involved with firm’s investments in ActiveCampaign, Appfire, AppHub, Constructor, DistroKid, Gearset, Impact, Microblink, Northbeam, Apryse, Validity and Webflow

  • Senior Director, Advertising Products

    2012 - 2015

    Head of Operations for Advertising Products business unit Products include social.com (leading social advertising technology for media optimization) and Active Audiences (audience management platform for activation of CRM data) Led product management for Active Audiences (Facebook Innovation Competition Award Winner), go to market strategy, partnerships, sales operations, forecasting, financial planning, training/enablement, tech support functions for Advertising Products business unit https://www.salesforce.com/products/marketing-cloud/digital-advertising/

  • Executive Director, Strategy

    2012 - 2012

    Strategy (sales, product, corporate) and chief of staff role reporting to Mike Lazerow, Founder/CEO of Buddy Media.

  • Associate

    2009 - 2012

    Private equity for growth technology businesses

  • Analyst

    2007 - 2009

    M&A for growth technology businesses

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