Sri Rao
General Partner at Silversmith Capital Partners
Sri Rao
General Partner at Silversmith Capital Partners
Boston, Massachusetts
Overview
Work Experience
General Partner
2015 - Current
Silversmith is a Boston-based growth equity firm with $3.3 billion of capital under management Involved with firm’s investments in ActiveCampaign, Appfire, AppHub, Constructor, DistroKid, Gearset, Impact, Microblink, Northbeam, Apryse, Validity and Webflow
Senior Director, Advertising Products
2012 - 2015
Head of Operations for Advertising Products business unit Products include social.com (leading social advertising technology for media optimization) and Active Audiences (audience management platform for activation of CRM data) Led product management for Active Audiences (Facebook Innovation Competition Award Winner), go to market strategy, partnerships, sales operations, forecasting, financial planning, training/enablement, tech support functions for Advertising Products business unit https://www.salesforce.com/products/marketing-cloud/digital-advertising/
Executive Director, Strategy
2012 - 2012
Strategy (sales, product, corporate) and chief of staff role reporting to Mike Lazerow, Founder/CEO of Buddy Media.
Associate
2009 - 2012
Private equity for growth technology businesses
Analyst
2007 - 2009
M&A for growth technology businesses
Education
B.A.S. Engineering
2003 - 2007
B.S. Economics
2003 - 2007