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What Healthcare can learn from the Travel and Automotive Industries
Talks about Healthcare, Customer Journey and Automotive
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Steve Mcaveeney
Growth Marketing Consultant at Optimac Consulting
Cambridge, Massachusetts
Overview
Steve McAveeney is a Growth Marketing Consultant based in Cambridge, Massachusetts, with a background in leading digital marketing strategies at companies like TripAdvisor and LogicNow/GFI Software. With an MBA from the University of Virginia Darden School of Business, he specializes in SEM, product management, and team leadership, and has experience in e-commerce, analytics, and lead generation.
Highlights of Steve's career include serving as VP of Digital Marketing at LogicNow/GFI Software and as Chief Marketing Officer at Autotegrity, showcasing his expertise in driving growth and developing marketing strategies for both established companies and startups.
Work Experience
Growth Marketing Consultant
2016 - Current
Independent marketing consultant helping companies grow through customer acquisition, analytics, and retention.
Co-Founder
2018 - 2020
We aspire to make healthcare more compassionate and accessible by bringing nurses to the frontlines of digital health.
Raised $2,275,000.00 from Hyperplane, Argon Ventures, York IE and AltaIR Capital.
VP, Digital Marketing
2013 - 2015
• Private equity rollup of three SaaS businesses serving IT professionals. Backed by Insight Venture Partners. Teamviewer and GFI Software business units successfully sold to private equity. LogicNow sold to SolarWinds. • Managed international team of marketers, product managers and engineers based in Malta, Scotland, London, and Cambridge, MA. Sourced and hired 12 team members, including growth marketers, front end web developers, and back end software developers. • Responsible for lead generation and customer loyalty/retention through SEO, PPC, social advertising, website management, email marketing, and analytics.
SolarWinds MSP empowers MSPs of every size and scale worldwide to create highly efficient and profitable businesses.
Director of Advertising & Social Media
2012 - 2013
Autotegrity was acquired by ADP. • Led teams responsible for traffic acquisition, product management, and growth of Autotegrity’s consumer facing websites.
ADP provides business outsourcing solutions that facilitate businesses in HR, payroll, and administration processes.
Raised $9,050,000,000.00.
Chief Marketing Officer
2009 - 2012
• Drove 67% CAGR in revenue and profit over four years, leading to successful sale of company. • Led teams responsible for traffic acquisition, product management, and web development. Drove product roadmap. • Defined the traffic acquisition and growth priorities, with a heavy emphasis on rapid testing and analytics. • Sourced, recruited, and hired marketing team.
Customer Acquisition, Paid Media
2007 - 2009
• Led team that managed TripAdvisor's paid search/SEM efforts. Responsible for product roadmap and eight-figure annual profit targets. • Managed partner marketing and business development efforts to build site traffic and revenue.
TripConnect is an online service that allows people to get travel advice from people they know.
Raised $1,000,000.00 from Masthead Venture Partners.
Group Product Manager, Lycos Search
2004 - 2007
• Responsible for the vision, product roadmap, and P&L for all Lycos Search products, representing >45% of the company's revenue and profit. • Product management, business development, and team leadership for Lycos Search products and Lycos' commercial pay-per-click advertising product.
Product Marketing MBA Intern, Open Software
2003 - 2003
• Conducted competitive analysis resulting in comprehensive benchmarking of EMC’s outbound marketing strategies. • Developed B2B customer survey/analysis tool to identify and quantify key product improvement areas.
Dell transforms computing and provides high-quality solutions for people and businesses to be ready to move forward.
Account Executive
2001 - 2002
Digital Impact was a publicly traded email marketing company, acquired by Acxiom. • Drove email/CRM strategy and managed personalized database marketing campaigns. • Oversaw day-to-day relationships with Hewlett Packard, Gap Inc., and other technology and retail clients.
Product Marketing Manager
2000 - 2001
Internet postage company that went public on the NASDAQ and raised ~$100MM.