Steve Parker Jr.
Founder of LEVELWING & MAIDEN
Nashville, Tennessee
Overview
Work Experience
CEO & Co-Founder
2002 - Current
LEVELWING is a leading agency built with a purpose to create emotional and remarkable responses. We are committed to our principles – Fundamentals-first, Act with Integrity and Be Accountable. As leaders in our industry, we have produced record setting and award-winning advertising campaigns on the largest of stages – including fifteen consecutive Super Bowls, and five consecutive Olympic Games. We help our clients create strategic advantages in the market, leverage control and structure of their media, technology, and marketing assets to deliver world-class media efficiency, insights and creative. We have delivered our work across four continents. We work for leading brands including Lenovo, Bridgestone, Ford, GoTo Foods, Twinings, Firestone, Lincoln, CAVA, Disney, Sony Pictures Entertainment, Deloitte, and many others. Learn more about us at www.levelwing.com
Venture Partner
2016
Third Prime is a venture firm focused primarily on the FinTech, PropTech and Crypto sectors. We invest in world-class entrepreneurs at the earliest stages and support them over the long haul. Our offices are located in New York City and Nashville.
Investor
2021
*AdWeek 2022 Best Podcast of the Year, Best New Podcast, Best In Creativity.* Audio Up is a world of infinite audio based-entertainment. We are building an ecosystem of IP where every single song, podcast, and audio marketing asset becomes much, much more—We are bringing audio blockbusters to life and taking this media from black and white into technicolor. A full slate of unique, award winning and chart topping podcasts and talent including, Anthony Anderson, Stephen King, Machine Gun Kelly, Michael Cohen, Miranda Lambert, Maejor and many others. Investors include MGM, Primary Wave, SiriusXM, The Weeknd.
Audio Up is building an ecosystem of IP where every single song, podcast, and audio marketing asset becomes much more.
Raised $26,500,000.00 from Reservoir Media, Howard Draft, Darren Throop, Ben Lurie, Sirius XM, Wassim Joseph Slaiby, Primary Wave, The Weeknd, Larry Rudolph and Will Ward.
Board Member
2019
True North is a leading healthcare marketing agency for hospitals and healthcare institutions, delivering the full continuum of content, helping these organizations engage with their communities and clinicians, acquire patients, and drive brand awareness and preference.
Investor
2015
IPO June 3, 2021. Latch is changing the world of access and connectivity. A fully integrated hardware and software solution that's making buildings better places to live, work, and visit.
Latch provides integrated hardware and software solutions.
Raised $342,120,000.00 from BlackRock, ArrowMark Partners, Lux Capital, The Spruce House Partnership, Avenir, Wellington Management, D1 Capital Partners, Fidelity, Chamath Palihapitiya and Durable Capital Partners.
Investor
2014
SPAC Announced, July 7, 2021. SeedInvest (acquired by Circle) going public as $4.5 Billion SPAC. A premiere equity-based crowdfunding platform that connects accredited investors to leading startups seeking funding. Check out http://seedinvest.com
Black Capital provides access to the venture capital ecosystem to promote economic inclusion.
Investor
2013
Happy to be an investor in one of the fastest growing and well-respected health & wellness publishers. The mission of Mind Body Green is to revitalize the way people eat, move, and live! http://www.MindBodyGreen.com
Mindbodygreen is an independent media brand dedicated to wellness.
Raised $6,485,000.00 from Benvolio Group.
Investor
2014
An active investor and advisor since August 2013. The New Primal is more than a business. It's a way of life. And while the story begins with beef jerky, the mission and values are expansive. The New Primal movement encourages all of us to seek adventure and break away from the modern stresses of life. Work hard and play hard, get outdoors, and fuel your vessel with the highest quality food. Visit http://thenewprimal.com for more information.
The New Primal specializes in manufacturing grass-fed, grass-finished, and pasture-raised meat snacks.
Raised $23,655,965.00 from Third Prime and Manna Tree.
Agency Partner
2000
Bridgestone Americas family of enterprises includes more than 50 production facilities and 55,000 employees throughout the Americas.
Raised $50,000,000.00 from US Department of Energy, U.S. Department of Agriculture, Joint Genome Institute and National Institute of Food and Agriculture.
Investor
2015 - 2024
NovoRoll helps publishers, SSPs, and ad networks better monetize their traffic by introducing high paying, native and interstitial out-stream video formats. With one simple HTML tag, you can start monetizing your desktop and mobile inventory (iOS and Android) with higher CPMs. All IAB certified ad units. http://novoroll.com
NovoRoll helps publishers, SSPs, and ad networks better monetize their traffic by introducing high paying out-stream video formats.
Raised $2,500,000.00 from Silicon Valley Bank.