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Steve Sarner

Chief Revenue Officer

San Francisco, California

Overview 

Steve Sarner is a Chief Revenue Officer with a strong background at Amazon and a proven track record in sales and marketing across various industries. He has held key leadership roles at companies like Goodreads (an Amazon company) and Monster Worldwide, showcasing expertise in digital marketing, advertising, and strategic partnerships. Currently based in San Francisco, Steve Sarner is known for his significant achievements in leading sales and marketing teams, notably at Amazon's Goodreads where he served as VP of Ad Sales and Program Management. His diverse skill set includes expertise in online marketing, web analytics, and mobile marketing, making him a valuable asset in driving revenue growth and strategic partnerships.

Work Experience 

  • Board Member

    2023 - Current

    Advanced Amazon Advertising is a fast growing specialized non fiction author marketing service.

Advanced Amazon Ads is a digital marketing agency that offers digital books and ongoing marketing services for authors.

  • Board Member

    2013

    Member of the Board of Directors for sf.citi - representing San Francisco tech companies in conversation with local policymakers and organizing volunteer opportunities and social impact partnerships for tech companies and their employees to serve the San Francisco community.

Connecting tech & community, sf.citi strengthens San Francisco’s reputation as a leader in technological innovation & social responsibility.

  • Vice President Sales and Marketing

    2023 - 2024

  • VP Ad Sales and Program Management

    2019 - 2023

  • Head of Sales and Ad Solutions - Goodreads (an Amazon company)

    2016 - 2019

    Goodreads, an Amazon Company, is the world's largest site for book readers and recommendations. I'm responsible for our advertising sales and advertising solutions globally.

Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Raised $8,108,000,000.00 from DBS Bank and Mizuho Bank.

  • Vice President Marketing

    2011 - 2015

    If(we): Acquired by The Meet Group. if(we) - formerly known as Tagged Inc. - was a successful social products company and technology incubator focused on connecting people. if(we) owned and operated two of the world's most popular social networks, Tagged and hi5, which make over 100 million monthly new friends connections. It also launched numerous social discovery and communication apps as well. The company was acquired by Meet Group in early 2017 and continues to operate Tagged and hi5 in its brand portfolio.

  • Vice President Sales

    2009 - 2011

    Recruited to lead advertising sales for Tagged including brand sponsorships and network sales and successfully transitioned all ad revenue to 100% programmatic.

if(we) is a social media company that incubates social products to enable meaningful connections between people.

Raised $28,701,975.00 from Employee Stock Option Fund.

  • Advisor

    2007 - 2013

    Charter sales & marketing advisory role from pre-revenue start-up stage through successful acquisition by Amazon.com (AMZN)

Goodreads is a mobile and web app that allows its users to find, share, recommend, read, and review the books they like.

Raised $2,750,000.00 from TenOneTen Ventures.

  • Director Integrated Sales

    2007 - 2009

    Led integrated performance / brand sales efforts across News Corp. Fox Interactive properties including MySpace, American Idol.com, Photobucket, IGN, Scout and other FIM sites.

News Corp is a media and information services company that creates and distributes engaging content and other products and services.

Raised $512,500,000.00 from Liberty Media.

  • Vice President National Sales Director

    2000 - 2007

    Joined Tickle.com (originally Emode) pre-revenue and helped to build the site to over $30MM in revenue becoming the world's leading testing, assessment and quiz online destination. Tickle.com was acquired by Monster Worldwide for ~$100 million in May 2004. Appointed to lead Monster's social network advertising vertical representing sites including but not limited to Bebo, hi5, and Tickle.com. Directly and indirectly led a national sales team of 30+ responsible for all facets of ad revenue generation, advertising product development marketing and operations.

Monster.com is an online network that enables jobseekers to find jobs and employers to access jobseekers in India.

  • VP Marketing

    1998 - 2000

    Real Age was the leading personal health assessment site. Joined pre-revenue responsible for marketing including user acquisition and brand sales development. RealAge was subsequently successfully acquired by The Hearst Corporation.

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