stu griffiths
Design Lead at PlayHT
stu griffiths
Design Lead at PlayHT
San Francisco Bay Area
Overview
Work Experience
Design Lead
2023 - Current
Founding Designer
Freelance Product Designer
2017
Independent design studio collaborating with companies big and small, cultural and commercial. I also allocate time for self-initiated projects from time to time. Services include: Art Direction, Brand Strategy, Campaigns, Design Systems, Editorial Design, Exhibition Design, Film & Motion Graphics, Graphic Design, Human Interface Design, Interaction Design, Interiors & Architecture, Print, Systems Design, User Experience, Wayfinding
Designer in Residence · Product Design Lead
2018 - 2023
Design lead in scaling top Silicon Valley venture capital firm’s brand & software suite. NFX is a pre-seed & seed venture capital firm ($1.1B AUM) based in San Francisco, CA. * Founding Designer; Lead for Product, Interface, Brand Design * Led design on 6 fully-featured software apps 0→1, 1→n resulting in hundreds of thousands of MAU across the NFX product suite. (Signal, BriefLink, NFX.com, VC Match, and proprietary internal tools) * Responsible for modeling, shipping, and evolving core products and software experiences * Grew NFX to a top 5 trafficked VC brand — attracting 3.6 million visitors from Q3 2021 – Q3 2022 * Grew mailing list to 200,000+ weekly active readers
Product Design Consultant
2017 - 2017
Product designer on the growth team for influential K-8 child education app used globally by millions daily. * Shipped designs impacted core mechanics, flows, & views across ClassDojo’s entire suite of apps; from iOS, to Android, to Web platforms. * Led redesign of mobile (iOS, Android) onboarding & auth experiences, resulting in a +12% activation rate
Product Designer
2014 - 2017
* Founding team, Y Combinator Summer 14. * End to End, 0 to 1 Product (and Company) building. * Designed and developed core products. * Componentized React.js architecture. * Lead on highly performant, responsive, and reusable SCSS framework. Outcomes/KPI's: * 104M square feet (↑8x), * >$2.5M Annual Gross Merchandise Volume (↑19x), * $256K Annual Recurring Revenue (↑38x). Technologies: React.js, SCSS, Rails, HTML.
Product Designer
2013 - 2014
* First Product Designer. Grew to team of 5. * Lead on 0→1 Product Design and Design systems. * Led (GV-modeled) Design Sprints. Built prototypes. * Drove roadmap objectives from: Research→Ideation→User Testing→ Documentation→Front-end development.
Independent Research
2012 - 2013
Studied the principles of digital product design. Developed a stronger foundational understanding for interface, systems and human computer interaction design. Applied design methodology learnings to case-study critiques of new and existing products. Learned fundamentals of HTML, CSS, and Javascript.
Senior Sales Associate
2010 - 2012
Promoted after 8 months. Managed team of 10 associates. Accountable for team's sales performance, coaching, and motivation. Championed redesign in organization workflow, saving Sales Dept. ~$19,000/mo. in labor costs. Lead prospect in the acquisition of 74 clients; $61,000 increase in ARR. Lead in pioneering developing markets in Australia, New Zealand and United Kingdom. Prospecting, cold calling, business model analysis, product marketing, account management; new hire screening, new hire sales training/mentorship
Intern
2011 - 2011
- Pre-press quality control for national publications (WSJ, Vanity Fair, GQ, etc.) - Shadowed Sales Reps on pitches to Art Directors - Design documentation; assuring correct assets are embedded, transferred, and archived along the production process - Creative lead for the Salesforce Dreamforce Campaign ($40,000 budget)
Intern
2009 - 2009
Production Designer, Pre-Press → Post-Press. Quality Control. Account Management.