Stuart Aitken

Product & Strategy Director, US Lead

2020 - Current

Product, business and brand strategist for pre- and seed-stage ventures in US & Australia. At Shadowboxer, I've led research, strategy development, validation, product design and development, recruitment and capital raises for a number of startups - many who continue to scale today, and a select few that have achieved significant exits. Today, I head up our San Francisco studio, predominantly building B2B SaaS ventures alongside their founding teams.

Advisor

2023

Strategy, product, operations & marketplace economics advisory for Authentified - connecting retail brands and their consumers to the secondary market via resale automation.

Director, Strategy

2020 - 2022

I helped form the foundational organisational strategy for CAA which continues to be executed upon and developed further to this day.

Planner

2019 - 2020

At Clemenger BBDO, Australia's most awarded creative agency, I led brand, marketing and CX strategies for Ford, BMW, National Australia Bank, Telstra (Belong), SEEK and others alongside a team of talented creatives, data analysts, creative technologists and suits.

Strategist / PM

2017 - 2019

During my time at Isobar, I worked across a number of brands including ANZ, PayPal and General Motors - for whom I worked closely with our data analysists and econometricians to plan, scope, pitch, and setup data warehousing as a global first proof-of-concept project for GM, paving the way for analytics using machine learning that unearthed critical new insight to GM's omni-channel CX.

Strategist / PM

2013 - 2017

Marketing Graduate, Sales Rep

2011 - 2013

Employee #12 at Kogan.com supporting marketing, sales & customer experience. By the time I finished university and decided to start my career in advertising, Kogan had scaled from 12 employees working out of the upper story of a townhouse in Melbourne to 300+ and one of Australia's most successful underdog stories, paving the way for eCommerce in the country.