Sue Igoe
Business Development Devices & Services at Google
Sue Igoe
Business Development Devices & Services at Google
San Mateo, California
Overview
Work Experience
Director Business Development Devices & Services
2018 - Current
Develop and lead execution of growth strategies for leading-edge products while building and overseeing strategic partnerships. Lead team supporting product launches and business development initiatives. ► Growth Strategy Development ► Strategic Partnerships ► Contract Negotiations ► Business Expansion ► New Product Development ► Cross-functional Leadership ► Strategies for Social Impact
Senior Director Business Development | General Manager
2015 - 2018
Held dual role negotiating global deals while overseeing operations for the San Francisco regional office. Led partner management teams driving value through product integrations. Partners included some of the most prominent technology and social media platforms. - Revitalized office, building organizational capability through new hires, introducing Agile methods, and creating an autonomous high-performing organization. - Led team in generating more than 10X growth in Monthly Active Users, meeting all customer acquisition, monetization, and retention goals. - Led team that secured new agreements and expanded existing relationships with industry leaders, including Google, Microsoft, Samsung, Instagram, and Facebook. ► Business Transformation ► Turnarounds ► Operations Management ► Regional Leadership ► Change Management ► Global Agreements ► Product Integration ► Cross-functional Leadership
Director of Global Partnerships
2013 - 2015
Led global partnership operations as the integrated telecommunications company’s transitioned to a digital first strategy. Directed team focused on driving growth through new and existing partnerships. - Delivered incremental revenue by expanding relationships and negotiating new partnerships with technology leaders, including Facebook, Amazon, Google, eBay, and Napster. - Developed groundbreaking data partnership with leading global credit agency that enabled the unbanked in Latin America to leverage their mobile data to secure credit. ► Growth Strategy ► Strategic Partnerships ► Contract Negotiations ► Business Expansion ► Strategies for Social Impact
Executive Marketing and Brand Consultant
2013 - 2013
Designed the marketing and branding strategy behind the US launch of WeChat, the largest mobile chat service in China. Defined go-to-market strategy based on assessment of market and competitive landscape. - Vital player in WeChat’s entry into the US market, contributing to product design for US relevancy, and executing marketing strategy that fostered consumer awareness in the crowded sector.
SVP Account Management | Managing Director, EMEA | VP Global Marketing
2005 - 2012
SENIOR VICE PRESIDENT, ACCOUNT MANAGEMENT, NYC (2011-2012) MANAGING DIRECTOR, EMEA (2009-2011) VICE PRESIDENT OF GLOBAL MARKETING, Philadelphia, PA & NYC (2005-2009) Recruited as VP overseeing global marketing and product development and later selected to lead international expansion as General Manager with full P&L (based in the UK). Managed high-profile, high-value sponsorships for iconic brands as Senior VP. - Built the UK business from the ground up, creating infrastructure, securing municipal contracts, and driving significant growth in the recycle program. - Captured and retained revenue generating relationships across diverse industries. Accounts included Coca-Cola, General Mills, P&G, and J&J.
Marketing and Events Director
2000 - 2004
Acquihire from successful men's online digital site and assigned to rejuvenate Playboy.com marketing strategy and capture newly emerging incremental digital advertising budgets while attracting and engaging younger audience threatened by competitors, especially MAXIM.