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Suf Kletter

Managing Partner at Beyond22

Israel

Overview 

Suf Kletter is the Founder & Managing Partner at Beyond22, investing in early-stage consumer ventures in Israel. With a background in performance-based marketing and a successful track record in co-founding Phenolife, Suf has expertise in business development and digital marketing. Highlights of Suf Kletter's career include founding Beyond22 to invest in diverse founders and female-led ventures, as well as co-founding Phenolife as the CEO, showcasing a strong focus on supporting innovative consumer internet and e-commerce startups.

Work Experience 

Beyond22

  • Founder & Managing Partner

    2024 - Current

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Phenolife

  • Co-Founder and CEO

    2019 - 2024

    PhenoLife is a dynamic CBD brand that offers a wide array of high quality CBD products designed for wellness conscious consumers. The brand is dedicated to ensuring accessibility and convenience, serving customers directly online and through selected retail partnerships across the US and European markets.

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Self Employed

  • Independent Consultant

    2017 - 2019

    Marketing and operations consultant for a new B2C startup

Self Employed is a contracting company that provides independent contracting services.

selfemployed.com

Mapssilon

  • Co-Founder

    2016 - 2017

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DauUp

  • VP Business Development

    2015 - 2016

    Leading a cross functional team of sales, account management and marketing. Responsible for company’s growth and client relationships.

  • Head of Business Development

    2014 - 2015

    As head of business development at DAU-UP, my role entails managing the department, which includes a cross functional team of sales, account management and marketing departments, in order to ensure the company’s profitable growth through excellent customer service. In addition, I am responsible for the company’s development, including generating new business opportunities and managing strategic client relationships. I specialize in: • Management and leadership of cross functional teams • New business development • Strategic partnership building • User acquisition & Retention • Mobile & Social Gaming

  • Business Development Manager

    2012 - 2014

    Managing strategic clients. Growing customer base. Searching for new business opportunities

  • Campaign Manager

    2012 - 2012

Webpals Mobile is a performance-driven world leader in mobile app user acquisition and monetization.

webpals.com

Education 

Articles About Suf

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