Sushil Dahiya
Helping You Sign Clients Through SEO & Targeted Ads | Ranking Higher, Driving Traffic, Closing More Deals 🔥 | Digital Growth Strategist
Chandigarh
Overview
Work Experience
Digital Marketing Specialist
2024 - Current
• Technical SEO: In-depth knowledge of technical SEO practices. Proficiency in utilizing tools such as SEMrush, and Google Search Console for keyword research, competitor analysis, and performance tracking. • Community Engagement: Develop and implement strategies for effective community engagement. Leverage social platforms to build a strong online presence and foster brand loyalty. • Social Media Management: Create and manage social media campaigns across various platforms. Analyze and optimize social media performance using analytics tools and staying up to date with the latest trends. • PPC Campaigns: Develop, implement, and refine PPC campaigns to achieve optimal return on investment. Track and assess advertising effectiveness through platforms such as Google Ads and Spyfu • Analytics Proficiency: Proficiency in leveraging Google Analytics for thorough analysis and reporting. Offer insights and suggestions grounded in data-driven choices. • AI Integration: Stay abreast of the latest AI tools and technologies applicable to digital marketing. Integrate AI solutions for process optimization and performance enhancement.
Lead SEO Specialist
2023 - 2024
Technical SEO Audit On-page Optimization Keyword Research Social Accounts Handling Run Google & Meta Campaign Backlink Audit Clients Reports
Search Engine Optimization Specialist
2022 - 2023
Search Engine Optimization Team Lead
2021 - 2022
Developing and implementing effective search engine optimization (SEO) strategies. Managing offsite and onsite optimization projects and reporting on performance. Review technical SEO issues and recommend fixes. 1 .Perform ongoing keyword discovery, expansion and optimization. 2. Develop and implement link building strategy. 3. Research and implement search engine optimization recommendations. 4. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Digital Marketer
2021 - 2021
Conduct keyword research using various tools (like Keyword Planner and Moz) Perform competitive analysis and identify gaps in our content or areas of improvement in our web design Track important SEO metrics including organic traffic, conversion rates and time spent on page Update older content and add effective calls to action (CTAs) to improve user engagement Report on performance metrics comparing them to our SEO goals and benchmarking data Optimize pages for mobile Implement link building strategies and manage backlinks to build online authority Monitor paid search campaigns Follow SEO trends and stay up-to-date with new tools and practices
Search Engine Optimization Team Lead
2018 - 2021
Optimization of client websites in order to achieve greater results in various search engines. Staying up to date with the latest techniques in SEO and internet marketing, such as technical reviews, site architecture design, keyword research and on-page implementation, link building, competitive analysis and research. Also handles technical issues such as .htaccess creation, redirects, adding robots.txt and XML sitemap files and analytics review and implementation. Communicating mostly with the designers and programmers on technical issues. Responsibilities: Possess sound working knowledge of On page and Off page Optimization. Using tools like Google Keyword Research to conduct ‘keyword analysis’ to identify which words are likely to be most effective. Involving in selecting specific words and key phrases for which the site or individual/landing pages–should be optimized. Having good experience in optimizing Meta Title, Meta Description, Meta Keywords, H1 to H6 Internal link building within sites. Creating .xml sitemaps and HTML sitemaps. Analyzing the site from the SEO point of view, Implementing 301 Redirect, Correcting Broken Links, Canonical Redirect. Back Link Campaign: Article Submission, Press Release submission, Blog Optimization/Submission/Commenting, Directory Submission, Classified Submission and Video Optimization. Coordinating with the Designer/Developer to make technical adjustments to web pages to ensure they are constructed in a way that does not prevent search engines from indexing them. Continually monitor organic search rankings to maximize traffic. Tracking website users using Web Analytics (Google Analytics).
seo internship and training
2017 - 2017