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Tara Tan

Managing Partner at Strange Ventures

San Francisco, California

Overview

Work Experience

  • Founder and Managing Partner

    2022 - Current

    The biggest ideas are always a little strange at the start. Strange Ventures is a first-check VC firm investing in the future of creativity. We seek to be the first creative and capital partners to deeply technical software founders.

  • Senior Director (Investing)

    2021 - 2022

    Investor at IDEO Ventures. Led investments in Moment (acq), EarlyBird, Syng, Sequin Financial, Lifescore, Kiddiwinks, OnBrand, Huddle.

  • General Partner & Co-Founder at IDEO CoLab Ventures

    2018 - 2021

    Design-driven investor backing founders in crypto and Web3. One of the earliest to champion the need for design in blockchain. Key early-stage investments include Near Protocol, Ethereum, River Financial,

  • Venture Studio Lead, IDEO CoLab

    2016 - 2018

    Incubated and launched ventures in crypto and AI. We were one of the earliest creative voices, and helped launch the first dApp on Ethereum in 2017. Fun fact: the first NFT standards ERC-721 were drafted in the IDEO offices!

  • Design Director

    2014 - 2016

    Built an all-star team designing product experiences and market launches. Led brand and positioning, grew social presence by over 350%. Drove key marketing efforts in new markets like China and Japan.

  • Founder & Creative Director

    2011 - 2014

    Led teams to design and build immersive design and technology experiences. We were invited to tour the works at international events like the Shanghai World Expo, Singapore Arts Festival, Tokyo Festival of Arts, where it premiered to thousands of people. It was a wild ride.

  • Senior Creative

    2010 - 2012

    Built brand and go-to-market strategy for national and regional brands. Understood how businesses could leverage creativity to launch new strategies, products, and ventures.

  • Journalist

    2007 - 2009

    Honed investigative and writing skills that serve me to this day.

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