TJ

Taryn Jones Laeben

President at HealthyBaby,

New York, New York

Overview 

Taryn Jones Laeben is a highly accomplished executive with a diverse background in fashion, merchandising, and luxury goods, currently serving as the President and Chief Operating Officer at IRL Ventures. She has held key leadership roles in various startups and advises numerous companies on business strategy, brand development, and international sales, showcasing her expertise in driving growth and brand awareness. Laeben has made significant contributions to the success of multiple organizations, including serving as President of HealthyBaby and holding executive advisory positions at Jinx and Zeera, demonstrating her ability to provide strategic guidance and leadership across a range of industries and sectors.

Work Experience 

  • Founding Partner & President

    2019 - Current

    IRL is a bespoke, early- stage advisory & investment firm building operational excellence into startups.

  • Executive Board Member

    2019

Getaway is a wellness hospitality company that offers cabin rentals in natural landscapes.

Raised $81,549,997.00 from Certares.

  • Board Advisor

    2022

  • President

    2024

  • Executive Advisor

    2019

Jinx is a dog wellness brand that primarily sells dog foods online.

Raised $51,450,000.00 from AF Ventures, Range Group, Era Ventures, The Merchant Club, Unanimous Capital and Align Ventures.

  • Founding Member

    2019

Chief is a private membership network focused on connecting and supporting women executive leaders.

Raised $140,000,000.00 from BoxGroup, General Catalyst, Notable Capital, Primary Venture Partners, Inspired Capital Partners, Flybridge and CapitalG.

  • Executive Advisor

    2019

Zeera provides mental wellness tools, tech accessories, and Indian cuisine experiences.

  • Executive Advisor

    2022

Gabbi is a woman’s on demand breast specialist.

Raised $6,216,000.00 from Healthworx Accelerator, WR Hambrecht, Bread and Butter Ventures, Claridge, Female Founders Fund, Coyote Ventures, Sarah Jones Simmer, Goodwater Capital, Phoenix Rising Investment Group and Gaingels.

  • Executive Advisor

    2022

Cooper is a startup offering one-on-one sessions, virtual events, and support for parents.

  • Board Member

    2023 - 2024

    CAMP is a Family Experience Company that creates playful and meaningful moments for families everywhere. Headquartered in NY and launched in December of 2018, CAMP operates six retail locations in New York, Texas, and Connecticut and serves families everywhere via its digital platforms. Camp is powered by people. With radical pay transparency and continuous training, we are building the best place to work in retail.

CAMP is an online shopping portal that offers curated product collections.

Raised $86,835,424.00 from BLH Venture Partners and Electric Feel Ventures.

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