Tatyana Shmuts
Senior Product Manager at AvalonBay Communities
New York City Metropolitan Area
Overview
Work Experience
Senior Product Manager
2022 - Current
AvalonBay Communities is a real estate investment company
Raised $1,511,199,000.00 from Private Advisor Group.
Product Manager || Consultant
2021 - 2022
- Advised global Fortune 100 payments client on a multi-year digital banking product roadmap, including conceptualization of 13 new products and features to acquire, engage, and retain consumer and small business customers - Conducted product discovery through customer research, competitive market research and trends analysis, and internal stakeholder interviews
Senior Digital Product Manager, Consumer Lending
2019 - 2021
- Led new-to-market digital product development, including ideation, user testing, MVP development and implementation within agile frameworks, ceremonies and methodologies - Collaborated with cross-functional teams to deliver new customer experiences across Onboarding, Servicing and Communications user journeys - Evaluated and managed FinTech and strategic partnerships, including roadmap development, competitive landscape analysis, feature prioritization, integration requirements, reporting and ROI forecasting
Sterling Financial provides banking and financial services to individuals and businesses.
Citi Ventures - Senior Portfolio Manager | Digital Product & Innovation
2013 - 2019
Citi Ventures, Senior Portfolio Manager (2017-2018); Portfolio Manager (2016-2017) - Managed innovation program 'Discover 10X' to drive digital growth at Citi - Identified, validated and launched new digital products for Citi's Consumer Bank - Incubated portfolio of funded seed stage internal startups Citi Cards Brand & Advertising Management Associate (2015-2016) - Global Brand and Advertising Associate (2015-2016) - Developed national campaign strategy for Citi's Olympics sponsorship across two Citi Card portfolios Citi Cards Global Product Management Associate (2014-2015) - Led Global Product Simplification initiative resulting in a standardized credit card portfolio across 33 markets in the US, Mexico, EMEA, LATAM and APAC; achieved 57% target inventory reduction nine months ahead of schedule Citi Cards, Customer Experience Associate (2013) - Developed Net Promoter Score (NPS) dashboard shared with C-level executives; analyzed data, identified trends and NPS drivers, proposed recommendations to increase customer experience metrics across five credit card product portfolios - Led internal project team of six to advise Global Marketing team on digital acquisition opportunities that leverage emerging technology
Citigroup is a financial services holding company that provides various financial products and services.
Raised $12,950,000,000.00 from ValueAct Capital and Abu Dhabi Investment Authority.
MBA
2012 - 2014
MBA Marketing Intern
2013 - 2013
New Product Development - Thomas the Tank brand • Developed SKU optimization analysis to increase new product sales for Thomas the Tank • Collaborated with engineering and design to develop new product scope and marketing strategy • Ideated new product marketing opportunities across digital channels
Mattel is a manufacturer and designer of toys and family products.
Marketing Manager
2010 - 2012
Marketing Manager at Siegel+Gale, an Omnicom-owned branding agency • Collaborated with marketing teams across U.S., London, Germany, Dubai and China to develop and launch marketing campaigns to over 20,000 recipients, driving lead generation and brand awareness • Managed cross-functional team of writers, designers, vendors and freelancers to drive strategic overhaul of digital marketing collateral, including ideation, development and distribution • Transformed and streamlined budgeting methodology across U.S., Europe and Middle East marketing teams; maintained $1.5 million New York budget; recommended and tracked spend to ensure on-target marketing activities • Developed, executed and analyzed digital marketing campaign strategy across seven global offices
Campaign Manager
2008 - 2010
Marketing Campaign manager for clients including Humana, MasterCard, Office Depot and Diebold. MarketBridge is a leading professional services firm providing marketing strategy and execution services to help clients improve marketing effectiveness, sales productivity, profit performance and customer relationships. • Developed, managed and executed multi-media go-to-market campaigns for Fortune500 clients in healthcare, financial services and technology industries, increasing brand awareness and driving B2B and B2C marketing effectiveness • Designed and executed national multi-touch marketing campaign targeting baby boomers; conducted and analyzed market research to determine consumer trends • Conceptualized and implemented social media campaign resulting in decreased member acquisition costs and increased loyalty program engagement • Managed client's loyalty program website including oversight of multiple content providers and bloggers, web vendors, copywriting and daily customer inquiries
MarketBridge is a developer of data-driven, digital customer engagement programs.
Raised $8,000,000.00 from RTC Partners.
Brand Management Intern
2007 - 2007
Brand Management intern for Marlboro brands; Developed competitive direct mailing strategy and recommended digital marketing campaigns to drive brand awareness and customer retention
Philip Morris International is a tobacco company that sells and manufactures cigarettes.
Raised $1,100,000,000.00.