Thomas Palm
Chief Marketing Officer at iPoint
Thomas Palm
Chief Marketing Officer at iPoint
Milan, Lombardy
Overview
Work Experience
Chief Marketing Officer
2024 - Current
iPoint is a leader in product compliance and sustainability solutions, helping companies assess & manage the environmental, social, and economic impacts of their products.
VP Brand
2022 - 2023
๐๐ฏ๐ช๐ค๐ฐ๐ณ๐ฏ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ฑ๐ญ๐ข๐ค๐ฆ ๐ด๐ต๐ข๐ณ๐ต๐ถ๐ฑ (๐ฃ๐ข๐ค๐ฌ๐ฆ๐ฅ ๐ฃ๐บ ๐๐ฐ๐ณ๐ฆ๐ณ๐ถ๐ฏ๐ฏ๐ฆ๐ณ, ๐๐ข๐ฑ๐ช๐ต๐ข๐ญ๐, & ๐๐ณ๐ฆ๐บ๐ญ๐ฐ๐ค๐ฌ) ๐ต๐ฉ๐ข๐ต ๐ค๐ฐ๐ฏ๐ฏ๐ฆ๐ค๐ต๐ด ๐ค๐ฐ๐ฏ๐ด๐ถ๐ฎ๐ฆ๐ณ๐ด ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฐ๐ถ๐ด๐ข๐ฏ๐ฅ๐ด ๐ฐ๐ง ๐๐ฆ๐ข๐ญ ๐๐น๐ฑ๐ฆ๐ณ๐ต๐ด ๐ง๐ฐ๐ณ ๐ง๐ณ๐ฆ๐ฆ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ๐ช๐ป๐ฆ๐ฅ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐ณ๐ฆ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ฏ๐ฅ๐ข๐ต๐ช๐ฐ๐ฏ๐ด ๐ท๐ช๐ข ๐ข ๐ฑ๐ณ๐ฐ๐ฑ๐ณ๐ช๐ฆ๐ต๐ข๐ณ๐บ ๐ต๐ฆ๐ค๐ฉ ๐ฑ๐ญ๐ข๐ต๐ง๐ฐ๐ณ๐ฎ ๐ช๐ฏ ๐๐ถ๐ต๐ฅ๐ฐ๐ฐ๐ณ, ๐๐ฐ๐ฎ๐ฆ, ๐๐ข๐ฃ๐บ+๐๐ฐ๐ฅ๐ฅ๐ญ๐ฆ๐ณ. โข Brought on from CapitalG and reporting directly to the CEO to help set the company up for sustainable growth by laying brand foundations to build user trust and reduce dependency on paid marketing. โข Delivered a rebrand (incl. strategic foundations, design system, applications) that dramatically increased user experience while reducing product dev time. โข Built out studio team to deliver creative needs for $XXM performance marketing machine and growth teams
Chief Marketing Officer
2019 - 2022
๐๐ข๐ฑ๐ช๐ต๐ข๐ญ๐ ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ญ๐ฆ๐ข๐ฅ๐ช๐ฏ๐จ ๐จ๐ณ๐ฐ๐ธ๐ต๐ฉ ๐ง๐ถ๐ฏ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ช๐ฏ๐จ ๐ช๐ฏ๐ฅ๐ฆ๐ฑ๐ฆ๐ฏ๐ฅ๐ฆ๐ฏ๐ต๐ญ๐บ ๐ฐ๐ฏ ๐ฃ๐ฆ๐ฉ๐ข๐ญ๐ง ๐ฐ๐ง ๐๐ฐ๐ฐ๐จ๐ญ๐ฆ ๐ธ๐ช๐ต๐ฉ ๐ฐ๐ท๐ฆ๐ณ $4๐ ๐ข๐ญ๐ญ๐ฐ๐ค๐ข๐ต๐ฆ๐ฅ ๐ต๐ฐ 55 ๐ด๐ค๐ข๐ญ๐ฆ-๐ถ๐ฑ๐ด ๐ฐ๐ง ๐ธ๐ฉ๐ช๐ค๐ฉ 25 ๐ฉ๐ข๐ท๐ฆ ๐ฆ๐น๐ช๐ต๐ฆ๐ฅ. ๐๐ด ๐๐๐ ๐ ๐ญ๐ฆ๐ฅ ๐ข ๐ต๐ฆ๐ข๐ฎ ๐ฐ๐ง ๐จ๐ณ๐ฐ๐ธ๐ต๐ฉ ๐ข๐ฏ๐ฅ ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ ๐ด๐ฑ๐ฆ๐ค๐ช๐ข๐ญ๐ช๐ด๐ต๐ด ๐ข๐ฏ๐ฅ ๐ฎ๐บ ๐ณ๐ฆ๐ด๐ฑ๐ฐ๐ฏ๐ด๐ช๐ฃ๐ช๐ญ๐ช๐ต๐ช๐ฆ๐ด ๐ช๐ฏ๐ค๐ญ๐ถ๐ฅ๐ฆ๐ฅ: โข Portfolio Advisory: Supported C-Levels in all aspects of marketing, incl. strategy, insights, product, growth, GTM (SEO/SEM/Social/PR) & brand, as well as effective team building and management. โข Fund Marketing: Rebranded CapitalG and built out PR and content teams to get the valleyโs โbest- kept secretโ on the map. โข Investment Support: Played a role in sourcing, GTM diligence, closing deals and served as a member on the weekly firm-wide investment committee.
Head of Consumer Marketing (Google Assistant), EMEA
2017 - 2019
Led a team responsible for launching & growing Googleโs Voice Assistant in 15 EMEA markets. Successfully influenced global product roadmap with local user insights and ran a $XXM brand campaign โMake Google Do Itโ in UK/DE/FR/IT achieving awareness & usage uplifts.
Senior Team Lead (Google Creative Lab), Global
2015 - 2018
๐๐ฐ๐ฐ๐จ๐ญ๐ฆ ๐๐ณ๐ฆ๐ข๐ต๐ช๐ท๐ฆ ๐๐ข๐ฃ ๐ช๐ด ๐ข๐ฏ ๐ช๐ฏ๐ง๐ข๐ฎ๐ฐ๐ถ๐ด ๐ค๐ณ๐ฆ๐ข๐ต๐ช๐ท๐ฆ ๐ช๐ฏ๐ฏ๐ฐ๐ท๐ข๐ต๐ช๐ฐ๐ฏ ๐ต๐ฆ๐ข๐ฎ ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ข๐ต ๐ต๐ฉ๐ฆ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ด๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ค๐ถ๐ญ๐ต๐ถ๐ณ๐ฆ & ๐ต๐ฆ๐ค๐ฉ ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ด๐ฑ๐ฐ๐ฏ๐ด๐ช๐ฃ๐ญ๐ฆ ๐ง๐ฐ๐ณ ๐ฎ๐ฐ๐ด๐ต ๐ฐ๐ง ๐๐ฐ๐ฐ๐จ๐ญ๐ฆ'๐ด ๐จ๐ณ๐ฆ๐ข๐ต๐ฆ๐ด๐ต ๐๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ. As a team lead, I was responsible for delivering a new consumer hardware prototype, multiple positioning and branding sprints for new Google products and programs, documentaries, as well as a couple of physical experiences around nature, data and the future of cities.
Senior Product Marketing Manager (B2B), EMEA
2011 - 2015
โข Helped start a High-Potential Advertiser Program that included building a prospect mgmt & marketing engine to find, score & warm sales leads. โข Co-founded "O-Force", a team that pioneered the use of online marketing to aquire new long tail business customers for Google in 45 markets and across 27 languages โข Launched AdWords Express in EMEA
Product Marketing Manager (SMB), DACH
2009 - 2011
Led co-marketing with telcos, ISPs and others to aquire SMB advertisers for Google, which led to the development of โOnline Motor Deutschlandโ, a training program & roadshow for German Mittelstand.
Co-Founder & CMO
2007 - 2009
Started a VC-backed platform for European Physicians with 200k+ verified members in DE, FR, IT, ES.
Intern
2006 - 2006
Education
Master of Science (MSc)
2004 - 2008