Tiffany Black
Senior Vice President at FleishmanHillard
Tiffany Black
Senior Vice President at FleishmanHillard
Hayward, California
Overview
Work Experience
Senior Vice President
2024 - Current
As the Senior Vice President - Influencer - Media & Platforms at FleishmanHillard, I lead a dynamic team at the intersection of technology, media, and influencer marketing. My role involves driving strategic communications and innovative influencer programs that amplify our clients' messages and create impactful narratives across various platforms. With a focus on the technology sector, I leverage my expertise to guide clients through the rapidly evolving digital landscape, ensuring their stories resonate with target audiences. My responsibilities include: - Developing and executing integrated influencer marketing strategies - Building and nurturing relationships with key influencers and media partners - Leading cross-functional teams to deliver exceptional client service and results - Utilizing data-driven insights to optimize campaigns and measure success - Championing diversity and inclusion in all aspects of our work
Chief Content Officer
2019
Epiphany Content & Media specializes in social media marketing, content marketing and influencer marketing. Helping start-ups, small businesses and brands to tell great stories that reach the right audiences at the right time on the right marketing channels. Clients include Grambling State University, DoorDash, and Airbnb.
Angel Investor
2021
Investing intellectual, social and financial capital in seed to Series A startups around the world. Our collective believes in founders who build ethical, high-growth technology companies.
Head of Global Social Media - Google Cloud
2020 - 2023
Lead the development and implementation of creative social media content, social selling programs, employee and leadership activation, and measurement strategies. Oversee the positioning, strategy, and development of content and programs for Google Cloud’s social channels, managing social media managers and designers to ensure we grow our awareness and engagement in key markets. Partner effectively with editorial colleagues on the team and work cross-functionally to ensure content and campaigns created for Google Cloud’s social channels are high-quality, reflect our voice, and represent the Google Cloud brand. Oversee social media analysis, metrics and reporting with internal and external partners, and develop strategies and content for Google Cloud executives.
Senior Marketing Manager
2019 - 2020
- Develop the strategy and create opportunities to showcase the breadth and depth of Airbnb's unique inventory to customers and across the world. - Lead execution of marketing campaigns across channels including product, email, social, partnerships and paid marketing and coordinate across cross-functional teams including PR and Airbnb Magazine to expand the reach of our marketing. - Support localization of global campaigns, working with regional marketing teams, creative agencies, in-house creative team and our in-house localization team.
Director, Influencer Engagement
2017 - 2019
Managing highly visible blogger/influencer/ambassador campaigns and related events, as well as developing and maintaining relationships with established and emerging influencers across social and digital platforms.
Head of Global Influencer Content Marketing
2016 - 2017
Led a 12-member global account management team and oversaw a $35M budget, focused on developing an influencer network to create great, shareable shopping content at a scale that drove new or reactivated buyers to eBay. ▪ Developed and expanded a global network of 500+ influencers and 50 premium publishing relationships. ▪ Successfully managed and scaled content creation by building tools and implementing processes. ▪ Showcased eBay as a thought leader in the content marketing and influencer space at top industry events.
Head of Social Engagement & Content Network
2014 - 2016
Engaged with partners across the product organization, overseeing the redesign of great content creation tools, network management systems, and integration of content across the eBay user experience. Led the step change in the quality and quantity of shareable shopping content created on eBay. ▪ Established a large, sustainable network of directly managed experts and social influencers that contributed and distributed great content that was relevant and engaging to the user. ▪ Created and grew a series of scalable partnerships with content networks. ▪ Developed a strategy that drove great user generated content across the wider eBay user base. ▪ Successfully delivered the program by managing multiple key stakeholders across cross-functional teams, including public relations, design, other social partners, marketing channels, charity teams, agencies, product, and engineering. ▪ Generated a 50% increase in content production and 151% increase in traffic.
Teacher
2007 - 2014
Teach media related courses as seminars and online: "Writing and Editing for the Web" and "Introduction to Social Media."
Night Assistant
2007 - 2009
Assisted staff, teachers and students with the New York courses and seminars.
Associate Director, Social Media Communications
2014 - 2014
Portfolio manager for all Pernod Ricard business, overseeing the development of institutional best practices and driving efficiency and optimization. Provided supervision for junior-level resources, including social media managers and associates. ▪ Developed and executed social programming strategies, plans, and audits, including content strategy, researching competitors, and creating social content.
Manager, Social Media - CBS Sports
2011 - 2014
Managed the social media strategy for CBS Sports and CBS Sports Network, including 18 social media accounts, on-air integration of social media, and partnership development to increase social media presence. Led a cross-functional team of production, marketing, communications, interactive, and business development personnel, as well as 4 direct reports. ▪ Generated a 200% improvement in social media presence for the company’s top two accounts – Facebook and Twitter. ▪ Pitched and directed and editorial partnership for Super Bowl XLVII to Facebook and CBS Sports executives, which created a second screen experience (PC, tablet, mobile) and on-air integrations for social integration up to and during the event. ▪ Directed social media strategy for Super Bowl XLVII across CBS, including news, entertainment, radio, and interactive, which increased tune-in and fan engagement resulting in the most-watched super bowl to date. ▪ Built the brand and drove programming awareness by leveraging key CBS Sports personalities.