Tim Morrison
EVP of Operations at Infinity Marketing
Tim Morrison
EVP of Operations at Infinity Marketing
Greenville, South Carolina
Overview
Work Experience
EVP of Operations
2004 - Current
Executes daily operations including media planning, creative and production services, and advertising campaigns. Assesses and implements optimizations to workflow, cross-departmental operations, new technology and service efficacy. Elevates knowledge of current market trends in traditional, digital, and social media, and creative design and production. Cultivates adept team through hands-on communication, performance through analytics, and best practice standards for personnel evaluations, staff advancement and recruitment procedures. Collaborates with leadership to develop strategic initiatives to meet and exceed clients’ integrated needs and maximize engagement. Develops relationships with outside partners as well as internal stakeholders. Analyzes performance against operating plans, current market conditions, and adapts strategy plans accordingly.
Angel Investor
2019
VentureSouth is an early-stage venture firm that develops and manages angel investment groups and funds throughout the Southeast. Since its inception with the Upstate Carolina Angel Network (UCAN) in 2008, the organization has grown to include more than 300 investors across a dozen angel groups and funds, making it one of the largest angel investment organizations in the U.S.
Board of Ambassadors
2019
Raising awareness of the organization’s annual gala and providing strategic insight for communications. Along with fellow ambassador board members, promoting the event through local contacts. Providing marketing and fundraising support through networking, graphic design, and project management.
Board Member
2016 - 2019
Supported the park’s staff with organizational leadership as the organization transformed an overgrown area into a cultivated greenspace for survivorship activities and programs. Led the Communications Committee. Served as a local advocate and fundraiser – dedicating hundreds of hours to the cause throughout his time on the board.
Corporate Vice President of Marketing
2003 - 2004
Managed all corporate sales and marketing activities for Cebridge Connections, a St. Louis-based cable television and high speed Internet company providing services to approximately 350,000 customers in suburban, small town, and rural communities across nine Midwestern states. Developed product and revenue growth strategies as well as targeted customer acquisition and retention programs. Supported new product launches and developed new sales channels. Directed efforts of field marketing organization. Oversaw company rebranding and name change initatives.
Division Vice President of Marketing and Programming
1995 - 2003
Provided strategic direction and support for sales, marketing and programming activities for Charter's Eastern Division, which spanned 20 states and 2.8 million customers. Developed and implemented residential business growth strategies and programs througha multitude of acquisition and retention tactics including direct mail, television, radio, outdoor, direct sales, telemarketing, voice broadcast messaging, public relations, and consumer website. Managed staff and field marketing organizations. Developed and executed numerous segmentation strategies including an emphasis on Hispanic marketing. Managed vendor relationships, co-op funding, expense reduction initatives, and budgeting and projection process. Organized annual division marketing conference.
Director of Marketing
1993 - 1995
Developed and executed sales and marketing programs designed to meet and exceed budgeted revenue, operating cash flow, and customers growth targets for Southeast cable television operations. Emphasis on gaining new customers, assimilating acquired cable properties, budget and marketing plan preparation, and supporting local market operations. Managed printing, direct mail, and advertising vendor relationships.
Director of Marketing
1989 - 1993
Implemented sales and marketing programs across numerous Southeast markets. Managed direct mail and advertising programs. Additional tasks entailed the recruiting, training, and managing of direct sale personnel.
Marketing Manager
1986 - 1989
Sales Manager
1985 - 1986