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Tobi Oluwalobiyi

Product Manager at EXADS

Ireland

Overview

Work Experience

  • Product Manager

    2023 - Current

    - Enabling Advertisers to achieve their business and marketing objectives through digital technology - Enabling Publishers to monetize their content and platforms

  • Angel Investor

    2020

    Member of a community of creators and operators backing entrepreneurs in building scalable businesses that solve real world problems.

  • Program Manager

    2022 - 2023

    - Enabled clients make better business decisions through real time event detection and alerting

  • Senior Project Manager

    2016 - 2022

    - Led Projects and Collaborated with cross-functional teams to build products, policies, processes and AI solutions that help keep users safe on Facebook and Instagram. - Enabled users to have a good experience on Facebook and Instagram by combating harmful content and accounts

  • Account Manager

    2016 - 2016

    Managed and supported the biggest telecommunications brand in Africa (MTN). Develop ideas, execute, monitor and optimize digital campaigns to the delight of the client. Increase ROI for clients in portfolio Monthly revenue forecast and pipelining Develop proposals and media plans to achieve clients marketing and business objectives leveraging solution selling. Work closely with online publishers and vendors to ensure appropriate launch of campaign as at when due, smooth running of campaign and measurement of campaign deliveries Aligning digital media strategy to channel/campaign strategy for clients.

  • Account Manager

    2015 - 2016

    Developed digital strategies to drive sales and growth for enterprise clients such as as Standard Chartered Bank, Dettol, Durex, H.P, Virgin Atlantic Airways, VISA, Lancaster University Ghana. Working as a member of the strategic accounts team to win new business as well as managing relationships to ensure continuous business relationship. Developed pitch decks, proposals and media plans to highlight the relevance of Digital marketing to the overall achievement of clients marketing and business objectives. Successfully help clients identify and build digital capabilities that drove client growth in revenue Using SEM, display advertising, social media advertising, mobile advertising, email marketing, and popular blogs to advertise brands and generate leads for clients. Gather and utilize date in order to direct clients action plan for business growth Develop and foster stronger working relationships between the client and agency and between the agency and media partners.

  • Digital Marketing Strategist

    2014 - 2014

    I worked in the Campaign Department and my job functions included: Google Advertising (Search and Display) Social Media Marketing Media Planning and Buying Digital Marketing strategies Reporting to Clients Some clients I had the opportunity to work with include Vodacom Business Nigeria, FBN Capital, Unilever, Diamond Bank

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