Tony Plasencia
Founder of Underdog Protocol
Tony Plasencia
Founder of Underdog Protocol
Oakland, California
Overview
Work Experience
Co-Founder
2022 - Current
Supercharging engagement between Users and Brands through Digital Assets on Solana 👾 We are funded by UnderdogLabs, E^I Ventures , and OneBlock Capital. Led all Business Development, Partnerships, and Product. Reached $1M ARR, 350 customers, and worked with the largest Solana Brands.
Founder
2021 - 2022
I consulted multiple SaaS, Marketplace, and CPG companies around Go-to-Market, Sales, & Marketing. Built 2 startups through this vehicle. Notable Clients included: Astreya (IT SaaS) - SDR metric planning + hired sales team of 10 SDRs leading to $2M Net New ARR Good Clean Love (CPG) - E-commerce optimization on Amazon leading to an increase of 25% CTR Ada.CX (AI)- SEO Optimization and Marketing Strategy leading to an increase of 150% CTR Seel (E-Commerce SaaS) - Managed a team of 3 SDRs with 75% Quota Attainment
BD & Partnerships , U.S.
2020 - 2021
Setter is a virtual property management and concierge company that was backed by Sequoia and NFX until being acquired by Thumbtack. Focused on closing deals, finding partnerships, managing a team, and monetizing a new product. Sales, Product Marketing, and Ops. This was so fun. Managed a team of 15 BDRs with a 100% Quota Attainment, Closed over $1.3M in Home Services, and worked on partnerships with Insurance firms like American Family.
Growth, Merchants
2018 - 2020
Ritual.Co is a Food Ordering app tailored for fast & easy pickup that Sequoia Capital and Greylock currently back. Resigned Dec.2019 Focused on merchant acquisition, merchant performance, customer experience, and retention. Helping restaurants grow their businesses by connecting to their top eaters while growing the San Francisco + launching Oakland & San Jose. Onboarded over 200 SMBs.
Growth, Special Projects
2016 - 2018
Resigned Aug. 2018 ( Two Teams: Retail + Innovation) Focused on driver acquisition and driver retention. In-person sales and launching projects, hard stuff. Onboarded over 1,000 Uber Drivers and scaled projects to 5 markets.